Digital & Email Marketing Executive

Company Description:
RAAH Group Pte Ltd, headquartered in Singapore, operates in 8 countries and provides Procurement and Supply Chain Management services to Oil and Gas, Marine, Offshore, and Heavy Engineering companies. With over 40 years of experience, RAAH is a premier vendor to the Oil, Gas, and Aviation industries, offering a wide range of services and solutions.

Position Overview

We are seeking a highly motivated and creative Digital & Email Marketing Executive to join our team. The candidate will be responsible for developing, implementing, and optimizing digital marketing campaigns, with a strong focus on email marketing, content creation, and lead generation. The role requires a blend of creativity, analytical skills, and hands-on experience in digital marketing within a B2B global environment.

Key Responsibilities

• Plan, create, and execute email marketing campaigns to engage prospects and existing clients.
• Manage and optimize digital marketing campaigns across platforms (Google Ads, LinkedIn, social media).
• Develop engaging content tailored for B2B audiences in the supply chain and trading industry.
• Maintain and segment the company’s CRM and mailing lists to ensure targeted communication.
• Monitor, analyze, and report campaign performance using tools like Google Analytics, HubSpot, or Mailchimp.
• Drive SEO and SEM strategies to enhance online visibility.
• Support brand awareness through social media management (LinkedIn, Twitter, Facebook, Instagram).
• Collaborate with sales and business development teams to align marketing campaigns with business goals.
• Research industry trends and competitors to refine digital strategies.
• Ensure all marketing communications are aligned with the company’s brand identity and compliance standards.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2–4 years of proven experience in digital and email marketing (preferably in B2B / trading / supply chain industry).
• Proficiency in email marketing tools (e.g., Mailchimp, HubSpot, Constant Contact).
• Strong knowledge of SEO, SEM, Google Ads, Google Analytics, and social media platforms.
• Experience in content creation (blogs, newsletters, case studies, product campaigns).
• Excellent copywriting and communication skills.
• Analytical mindset with ability to interpret data and optimize campaigns.
• Familiarity with global business environments and multi-country marketing campaigns is an advantage.
• Ability to work independently, manage multiple projects, and meet deadlines.

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 3 years (Preferred)
• Email marketing: 1 year (Preferred)

Work Location: In person