Digital Creative Strategist (Paid Ads)

Digital Creative Strategist

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About Us

analytical and creative brains

creatively express brands

About the Role

Digital Creative Strategist

creative problem-solving

Key Responsibilities

1. Creative Leadership for Paid Campaigns

• Develop creative ad concepts tailored for

  performance marketing platforms

  (Meta, Google, Amazon, Flipkart).
• Write compelling ad copy, headlines, and scripts optimized for clicks, conversions, and ROAS.
• Visualize ad creatives that stand out in competitive marketplaces.

2. Marketing Campaign Management

• Plan, execute, and optimize full-funnel paid ad campaigns.
• Collaborate with the Performance Marketing team to align creative concepts with targeting strategies.
• Present detailed creative pitches to clients, showcasing ROI-focused storytelling.

3. Cross-Functional Collaboration

• Work with design teams to translate concepts into scroll-stopping visuals.
• Partner with account managers and media buyers to refine campaign messaging.
• Support the New Business team with creative inputs for pitches.

4. Brand Strategy & Research

• Conduct research on brands, competitors, and target audiences to create highly relevant ad messaging.
• Maintain consistency with brand tone and positioning while pushing creative boundaries.

5. Process & Team Leadership

• Break down briefs for junior creatives to streamline workflow.
• Oversee the end-to-end creative production processfrom ideation to delivery.

Skills Required

• Creative Visualization

  Ability to turn data and briefs into striking ad concepts.

• Social Media Content Creation

  Expertise in crafting creatives for paid formats across platforms.

• Marketing Campaign Management

  Understanding of ad funnels, performance metrics, and optimization strategies.

• Brand Strategy

  Experience shaping brand narratives for better engagement and conversions.

• Strong

  copywriting

  and

  storytelling skills.

• Understanding of e-commerce marketplace advertising (Amazon & Flipkart) is a

  plus

  .
• Knowledge of ad performance metrics like CTR, ROAS, ACoS, and CPA.

Why Join Us

creativity and data

founders and senior experts

? Have the autonomy to experiment and innovate without fear of failure

genuine, collaborative, and high-growth

? Grow with the company for the long termour first hires are still with us after 5+ years

Why You Might Not Like It Here

? If you want a rigid corporate structure with fixed roles

? If youre looking for top-tier startup salaries without the hustle

? If you prefer product company environments over agency life

combine creative excellence with performance-driven marketing