Digital Content Management Associate

 About The Role  

Skill required: Marketing Operations - Digital Asset Management (DAM)

Designation: Digital Content Management Associate

Qualifications:Any Graduation

Years of Experience:1 to 3 years
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song"” all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designConsists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets

What are we looking for? Project management skills

Ability to work under pressure and to work on multiple projects concurrently

Excellent organizational and communication skills

Effective verbal and written communication skills

Demonstrates collaborative and professional work ethic

Willingness to be flexible and respond to quickly changing priorities

Experienced in one or more digital asset management technologies

Ability to design systems for tagging images and cataloging taxonomy

Knowledge of Adobe Creative Cloud software

Knowledge of Capture One (for photo assets)

In-depth knowledge of file formats (print, digital, and video)

Basic knowledge of Search Engine Optimization (SEO)

Organizational skills to develop a successful strategy that expands future digital content discovery and delivery to the CMS

Basic knowledge of talent contracts and Rights Management

Working knowledge of media usage rights terminology

Familiarity with legal approval processes in the licensing industry

Problem solving and research skills

Roles and Responsibilities:

Prepare a long-term plan for categorizing, indexing and archiving all content and information resources, whether they be generated in-house or derived from third-party agents

Develop a comprehensive taxonomy for organizing information resources based on business goals and requirements from stakeholders

Assess, recommend, and purchase corporate library development tools as required, and track new standards and methodologies

Compile and maintain a detailed inventory of existing electronic and print marketing tactic resources, and identify knowledge gaps and make recommendations

Properly select and annotate a large volume of media into the digital asset management system to facilitate retrieval and use in production

Evaluate digital assets for archiving, research rights issues, and maintain quality control of archiving operations

Support effective working relationships with SBUs, Corp. Marketing & Sales as well as cross-functional working relationships

Maintain relationship with DAM vendor, specifically on technical support and training issues

Define requirements / criteria for all final assets to be approved for the DAM and communicate to all internal and external business partners delivering final assets

Act as the point of contact for all final assets

Train business team members, in-house creative team and external partners on proper usage and best practices of the DAM system

Assist in evaluating, integrating and testing with other marketing-related technologies to deliver process and productivity gains

Partner with IT professionals to ensure system functions properly, updates are applied and tested, and new functionalities are tested and implemented

Dedicate time to quality improvement

Manage special operations assignments, which can include, but are not limited to, training and development, project management, and executing reporting

Consult with key stakeholders and production teams on content usage and rights management of assets

Assess the company's current digital contents, specific requirements and make recommendations

Interface with departments and management to better understand needs and best way of organizing

Design workflows, standards, processes and set goals that will leverage the system

Understand the organizational needs and develop metadata and tags to deliver quality content readily accessible and searchable for different requirements

Gatekeeper of a highly dynamic DAM system with a responsibility to ensure content quality and implementation of processes and workflow adjustments

Other duties as assigned
 Qualification Any Graduation