Digital Ads Executive

You will be responsible for planning and executing Meta and Google Ads campaigns, including strategizing, budgeting, creating, implementing, and monitoring the campaigns. Your main goal will be to optimize the campaigns to enhance performance in terms of sales, leads, and user engagement. As part of your role, you will need to implement A/B tests and launch remarketing ads targeted at custom audiences. You will also be required to utilize platforms such as Facebook, Meta, Google Ads, and various analytics tools for continuous optimization of the campaigns. Collaboration with the creative team is essential, as you will be involved in writing ad copies and ensuring that the creatives align with the campaign objectives. Generating reports with valuable insights to ensure accurate tracking and attribution will also be a key responsibility. Additionally, part of your role will involve exploring new growth opportunities and identifying areas for marketing optimizations to drive better campaign performance and results.,