Design Strategist

Job Description for Design Strategist

Experience: 1-2 years

About Ink In Caps

Ink In Caps is a state-of-the-art MarTech agency that empowers brands to create scalable, immersive marketing experiences. We specialize in blending technology and storytelling to craft experiences that leave a lasting impact. From AI-powered campaigns and AR/VR activations to spatial computing solutions and strategic design, we deliver innovative, high-impact strategies that redefine how brands engage with their audiences.

Website Link - https://iiclab.com/

About the Role

We’re looking for a full-time Design Strategist who is curious, articulate, and passionate about making sense of the world around them. This is a multi-disciplinary role that blends culture, business, and creativity. You’ll help craft brand narratives, shape spatial experiences, design content platforms, and drive creative decisions grounded in insight.

What you’ll do

As a Design Strategist, you’ll play a key role in shaping strategic thinking across brand, digital, and spatial experiences. You’ll help uncover insights, structure narratives, and co-create ideas that solve real-world problems in imaginative ways.

• Conduct Research : Lead and support foundational and secondary research, including user interviews, expert conversations, competitive analysis, trend studies, and more.
• Mine Insights : Translate observations into actionable insights and frameworks that fuel strategy and creativity.
• Craft Narratives: Build compelling storytelling frameworks, moodboards, and presentations to express strategic ideas clearly and visually.
• Co-create Experiences : Collaborate with cross-functional teams across strategy, design, and tech to ideate and refine immersive concepts for clients.
• Plan & Execute: Help structure timelines, guide decisions, and ensure strategic intent flows through from idea to execution.

What we’d like you to bring to the table

• Curiosity, empathy, and a strong designers’ mindset
• Experience with research tools and techniques - including interviews, insight synthesis, ideation and deck-making
• Ability to structure thinking and communicate clearly, both visually and verbally
• A sense of ownership and a love for collaborative problem-solving
• Bonus: Familiarity with tools like Adobe Suite, Figma, ChatGPT, or other AI-powered research / design tools

You’ll thrive in this role if you are

• A self-aware creator who is excited by both structure and chaos
• Comfortable balancing deep thinking with fast-paced creativity
• A cultural sponge who loves connecting ideas across disciplines
• Passionate about how design, storytelling, and technology shape experiences

Job location – Goregaon East – Mumbai

Office timings – Monday to Saturday 10.30 am to 7.30 pm (2nd and 4th Saturday and all Sundays will be holiday)

Thanks & Regards,

Priyanka Dalvi

Sr. Manager - HR & Administration

IIC Interactive labs Pvt. Ltd.

Job Type: Full-time

Pay: ₹360,000.00 - ₹450,000.00 per year

Benefits:

• Health insurance
• Paid sick time
• Paid time off