Design Researcher - Senior

As a Design Researcher in Pune, Maharashtra, India, you will be responsible for understanding and interpreting client briefs to create effective research plans tailored for multidisciplinary design verticals. Your role will involve conducting primary and secondary research, crafting user personas, trend mapping, and customer journey mapping. You should have experience in using various design research methods, including focus groups, surveys, and interviews to gather insights about target audiences. Understanding brand archetypes, market research processes, and competition benchmarking will be essential in drawing valuable insights for the design process. In addition to traditional research methods, you will be expected to identify new data collection methods, conduct product testing, and collaborate with external agencies or consultants when necessary. Utilizing AI research tools and frameworks to gain deeper insights and building a library of trends for future reference will be part of your responsibilities. Furthermore, presenting your findings to stakeholders, delivering crafted personas, trends, and concept spaces, and leading ideation sessions will be crucial in contributing to the overall design and brand strategy. Your entrepreneurial spirit and interest in developing proprietary data and insights will be highly valued in this role. Overall, your ability to synthesize data, identify trends, and present findings effectively will play a key role in shaping design strategies and driving innovation within the company.,