Design Lead

A. Job Purpose

Design Lead

graphic design creativity

web design proficiency

UI/UX expertise

You will be responsible for conceptualizing and executing designs for social media, website, app, email marketing, and online marketplacesensuring seamless visual storytelling and a cohesive brand experience across all touchpoints.

B. Key Responsibilities

1. Design Strategy & Brand Consistency

• Develop and implement a comprehensive design strategy covering digital platforms such as social media, website, app, emailers, and marketplaces (Amazon, Nykaa, etc.).

• Maintain brand integrity and visual consistency across all channels.

• Stay up to date with design trends, tools, and UI/UX best practices to ensure innovative and competitive creative output.

2. Design Execution & Quality Control

• Lead and review the creation of high-quality digital assets, including:

  • Social media creatives, campaign ads, and motion graphics

  • Website and app UI/UX layouts

  • Product pages, banners, and marketing collaterals for marketplaces

  • Emailers, landing pages, and other digital marketing materials

• Ensure all designs meet brand guidelines, design excellence, and functionality standards.

• Implement scalable design systems and templates to streamline workflow and maintain quality.

3. Cross-Functional Collaboration

• Work closely with Marketing, Product, Tech, and CRM teams to translate business goals and user insights into effective design solutions.

• Support marketing campaigns and product launches with strategic creative inputs.

• Communicate design rationale, timelines, and progress updates clearly to stakeholders and leadership.

4. Team Leadership & Mentorship

• Lead, mentor, and inspire a team of graphic and UI/UX designers.

• Manage workload allocation, prioritize projects, and ensure timely delivery.

• Identify training opportunities and encourage continuous skill enhancement within the team.

• Foster a creative, collaborative, and high-performance design culture.

5. Design Evaluation & Continuous Improvement

• Evaluate creative performance using metrics such as engagement rate, CTR, and conversion.

• Gather user and stakeholder feedback to refine and improve design outcomes.

• Explore automation tools, plugins, and design systems to enhance efficiency and scalability.

C. Skills & Qualifications

• Bachelor's/Master's degree in Design, Visual Communication, or a related field.

• graphic design, web design, and UI/UX

• Adobe Creative Suite (Photoshop, Illustrator, XD, After Effects)

• web and mobile design principles

• Excellent sense of aesthetics, typography, color, and layout.

• Strong communication, collaboration, and project management skills.

D. Key Attributes

• Creative thinker with strategic vision.

• Eye for detail and quality.

• Leadership and team-building mindset.

• Adaptability to fast-paced digital environments.

• Passion for innovation and continuous learning.