Role Overview This role is an insight-driven role responsible for guiding Brand Growth & Creative Strategy to the brand’s next phase. This role is a key strategic partner, Founder’s office role responsible for defining the brand’s creative direction and growth strategies and guiding the Marketing team to drive consistent, compelling, and high-performing brand experiences across all platforms. This position also acts as a bridge between the creative and commercial aspects of marketing—ensuring that campaigns, product communication, and packaging innovations are strategically grounded and aligned with the brand’s goals. Working in close alignment with the Team Lead – Marketing this role provides creative and strategic input to ensure cohesive, performance-aligned brand growth. Key Responsibilities 1. Brand Positioning & Strategic Development Refine brand positioning and value propositions in alignment with evolving business and customer needs. Translate customer insights, and market trends into cohesive creative strategies. Maintain and evolve brand voice, tone, and storytelling frameworks across channels. 2. Create execution playbooks for best creative implementation across platforms (Offline & Online) Develop structured and platform-specific creative implementation guides that define visual and verbal communication across touchpoints. Outline design templates, messaging frameworks, photography/visual guidelines, and tone of communication for each channel. Ensure all stakeholders (internal teams and external agencies) align with execution SOPs for seamless brand experience across customer journeys. 3. Point of Contact (POC) for innovation/packaging Lead ideation and conceptualization of innovative packaging formats and branding aligned with product strategy and customer preferences. Collaborate with Product Development, Design, and Procurement teams to ensure packaging is functional, aesthetically aligned with the brand, and resonates with target consumers. Benchmark against industry trends and consumer insights to propose new packaging ideas and design iterations. 4. Campaign Strategy & Creative Direction Ideate and guide the development of strategic campaign themes and concepts. Provide directional inputs on brand campaigns, product launches, and storytelling initiatives. Partner with the marketing team to review creative ideas and ensure brand alignment. 5. Data-Driven Brand Growth Collaborate with Sales, Market Research & CRM teams to derive actionable insights from customer behavior, campaign performance, and market trends. Recommend creative and messaging strategies to improve customer acquisition, engagement, and retention metrics. Lead strategic growth initiatives based on insights and present it to the Management on weekly/bi-monthly basis. 6. Cross-functional Collaboration Serve as a strategic advisor to marketing, product, and customer experience teams to ensure consistent brand delivery across the funnel. Work closely with other position’s in the Founder’s office and present the short term and long term plans of the business. Key Outcomes Expected Strong, clearly positioned brand presence across channels and touchpoints. High-quality creative output aligned with long-term brand and business objectives. Enhanced synergy between brand storytelling and performance marketing outcomes. Strategic clarity in marketing decision-making through informed, data-backed guidance. Requirements Role Overview This role is an insight-driven role responsible for guiding Brand Growth & Creative Strategy to the brand’s next phase. This role is a key strategic partner, Founder’s office role responsible for defining the brand’s creative direction and growth strategies and guiding the Marketing team to drive consistent, compelling, and high-performing brand experiences across all platforms. This position also acts as a bridge between the creative and commercial aspects of marketing—ensuring that campaigns, product communication, and packaging innovations are strategically grounded and aligned with the brand’s goals. Working in close alignment with the Team Lead – Marketing this role provides creative and strategic input to ensure cohesive, performance-aligned brand growth. Key Responsibilities 1. Brand Positioning & Strategic Development Refine brand positioning and value propositions in alignment with evolving business and customer needs. Translate customer insights, and market trends into cohesive creative strategies. Maintain and evolve brand voice, tone, and storytelling frameworks across channels. 2. Create execution playbooks for best creative implementation across platforms (Offline & Online) Develop structured and platform-specific creative implementation guides that define visual and verbal communication across touchpoints. Outline design templates, messaging frameworks, photography/visual guidelines, and tone of communication for each channel. Ensure all stakeholders (internal teams and external agencies) align with execution SOPs for seamless brand experience across customer journeys. 3. Point of Contact (POC) for innovation/packaging Lead ideation and conceptualization of innovative packaging formats and branding aligned with product strategy and customer preferences. Collaborate with Product Development, Design, and Procurement teams to ensure packaging is functional, aesthetically aligned with the brand, and resonates with target consumers. Benchmark against industry trends and consumer insights to propose new packaging ideas and design iterations. 4. Campaign Strategy & Creative Direction Ideate and guide the development of strategic campaign themes and concepts. Provide directional inputs on brand campaigns, product launches, and storytelling initiatives. Partner with the marketing team to review creative ideas and ensure brand alignment. 5. Data-Driven Brand Growth Collaborate with Sales, Market Research & CRM teams to derive actionable insights from customer behavior, campaign performance, and market trends. Recommend creative and messaging strategies to improve customer acquisition, engagement, and retention metrics. Lead strategic growth initiatives based on insights and present it to the Management on weekly/bi-monthly basis. 6. Cross-functional Collaboration Serve as a strategic advisor to marketing, product, and customer experience teams to ensure consistent brand delivery across the funnel. Work closely with other position’s in the Founder’s office and present the short term and long term plans of the business. Key Outcomes Expected Strong, clearly positioned brand presence across channels and touchpoints. High-quality creative output aligned with long-term brand and business objectives. Enhanced synergy between brand storytelling and performance marketing outcomes. Strategic clarity in marketing decision-making through informed, data-backed guidance. Qualifications & Experience Bachelor's degree in Marketing, Communications, Design, Business, or related field. Master’s degree preferred. 3-5 years of experience in brand strategy, communication, or growth marketing roles. Proven track record of building or transforming consumer brands with strong storytelling and insight-driven strategy. Prior experience working closely with founders or in fast-paced/start-up environments is a strong plus. Strong understanding of marketing funnels, brand metrics, campaign analytics, and consumer psychology. Key Skills Required Strategic Thinking & Brand Architecture Creative & Content Strategy Packaging Innovation & Aesthetics Project Management & Playbook Creation Stakeholder Management Show more Show less

The Entrepreneur in Residence – Performance & Data Strategy at Re’equil is a high- impact, founder-track role designed for someone who can connect numbers to narratives, and data to decisions. You will be the central point of contact of the brand — translating complex marketing, consumer, and behavioral data into clear, actionable strategies that drive performance, efficiency, and repeat behavior. This is not a passive analytics role. You're expected to own the data stack, drive growth outcomes through performance marketing and lifecycle optimization, and uncover consumer truths hidden in clickstreams, funnels, and post-purchase behaviors. You’ll work across the entire funnel — from media performance and micro-conversion optimization to persona segmentation, LTV modeling, and predictive analysis — helping the brand become sharper, faster, and more intuitive in its execution. Key Responsibilities Performance Strategy & Optimization Lead weekly performance reviews for Meta, Google, CRM, and Website — with insights on ROAS, CAC, and media mix effectiveness. Own channel-wise budget allocations based on historical performance and predictive potential. Build a system of rapid creative testing (hooks, audiences, formats) linked to performance metrics. Data Infrastructure & Dashboarding Develop and maintain live dashboards tracking KPIs across campaigns, platforms, and products. Set up micro-conversion tracking on the website (e.g., scroll depth, add-to-cart, coupon use, video views, quiz completion). Create unified reports on ad performance, landing page behavior, and consumer journey friction points. Consumer Insights from Data Identify actionable consumer segments based on behavior: skin concerns, geo clusters, platform preferences, order timing, etc. Surface unmet needs or anxieties through post-purchase behavior, bounce rates, and CRM drop-offs (e.g., “High bounce rate on exfoliant page = confusion about usage?”). Support product and creative teams with insight briefs (e.g., “Customers with oily skin in Mumbai buy more minis, but reorder faster”). CRM, Retargeting & Lifecycle Modeling Build persona-driven flows (email/SMS/WhatsApp) based on events like cart abandon, reorder timing, or category affinity. Run A/B tests for offers: bundles vs coupons, retention offers vs loyalty nudges. Analyze repeat purchase cohorts, identify churn points, and implement bounce- back strategies. Requirements What You’ll Need Strong experience in data analytics, performance strategy, or growth operations Deep familiarity with Meta Ads Manager, GA4, Shopify Analytics, and basic SQL/BI tools (Looker, Metabase, etc.) Obsession with data clarity and business impact (not just dashboards) A founder’s mindset — you’ll build and run this vertical like it’s your own company Curiosity about consumer psychology, skincare, and behavior patterns Bonus: Experience working in D2C / personal care / consumer brands Benefits Founder-level ownership, speed, and visibility High-agility, zero-bureaucracy execution environment Opportunity to define the future of skincare analytics Fast growth, real outcomes, and the chance to build systems that scale Show more Show less

Job Purpose As the Marketing Deputy Manager/Manager, you will play a pivotal role in driving brand growth, consistency, and digital excellence. You will lead the Copywriting, Design, and Social Media verticals through their respective team leads, ensuring all marketing outputs align with business objectives, brand identity, and performance goals. This role demands strong strategic thinking, creative oversight, team leadership, and cross-functional collaboration to deliver impactful, timely, and cohesive brand experiences across all customer touchpoints. Key Responsibilities 1. Strategic Leadership & Team Management Lead and mentor team leads across Copy, Design, and Social Media. Align team efforts with brand vision and business objectives. Oversee content calendar planning and on-time asset delivery. Foster a collaborative and high-performing team culture. 2. Brand Strategy & Positioning Own and evolve the brand’s narrative, voice, and visual identity. Translate customer insights and market trends into strategic brand actions. Ensure consistent messaging across digital, offline, and owned platforms. 3. Campaign & Content Planning Define monthly brand themes integrating product priorities and promotional plans. Review and approve campaign briefs and creatives, ensuring clarity, timeliness, and measurable outcomes. Lead UGC, influencer content, and community engagement strategies. 4. Influencer & PR Management Plan and execute influencer campaigns with clear briefs and budget discipline. Drive visibility through high-impact publications and celebrity gifting initiatives in line with brand positioning. 5. Creative Direction & Brand Compliance Ensure 100% brand consistency across all content and visuals. Review and approve key concepts, scripts, and designs. Promote innovation in content formats, design thinking, and storytelling. 6. Website & App Oversight Collaborate with Product, Tech, and Design teams for UI/UX updates. Ensure alignment of CRO initiatives, SEO goals, and content delivery with business needs. Oversee rollout of new features, pages, or updates on website/app. 7. Performance Monitoring & Optimization Define and track key KPIs: Engagement Rate, ROAS, Conversion Rate, AOV, etc. Lead monthly reviews of content and campaign performance. Provide insights to continuously optimize strategy and team output. Support team leads in aligning deliverables with performance metrics. 8. Project & Workflow Management Ensure all projects are tracked and executed via Zoho Projects. Monitor end-to-end timelines from briefing to publishing. Coordinate with cross-functional teams (Product, Sales, Tech) to ensure dependencies are managed. 9. Process Excellence & Innovation Implement and refine best practices in content production and planning. Encourage innovation and experimentation in creative formats and campaign ideas. Drive a test-learn-iterate mindset across the marketing team. 10. Analytics & Reporting Define performance frameworks and dashboards for marketing initiatives. Leverage customer and platform data (e.g., Meta Ads Manager) to inform content strategy and product messaging. Present actionable insights and recommendations based on campaign results and audience analytics. Qualifications & Experience Postgraduate degree in Communications, Marketing, or a related field. 5–7 years of experience in marketing, preferably in a consumer or D2C brand. Proven leadership experience managing creative, content, and social media functions. Strong understanding of digital marketing, campaign planning, and brand strategy. Experience with website/app UX, marketplace coordination, and performance marketing tools. Excellent project management and cross-functional communication skills. Requirements Qualifications & Experience Postgraduate degree in Communication or a related field. 5–7 years of experience in marketing, preferably in a consumer or D2C brand. Proven experience in managing creative, content, and social media teams. Website/App and marketplace understanding Strong understanding of brand strategy, campaign planning, and performance marketing. Excellent project management, stakeholder communication, and leadership skills. Show more Show less

Location: Re’equil Position Overview: As a Video Editor at Re’equil, you will play a key role in shaping our brand’s visual storytelling. You will be responsible for editing and producing high-quality video content that engages, informs, and connects with our audience. In addition to video production, you will also be actively involved in creating static visual assets for social media and marketing. This role requires creativity, technical proficiency, and strong collaboration skills within a fast-paced creative environment . Key Responsibilities: Video Editing: Edit raw footage into engaging, polished videos that align with Re’equil’s brand tone and creative goals. Content Creation: Collaborate with the creative team to conceptualize and execute a variety of content formats, including promotional videos, product explainers, tutorials, and interviews. Static Designs: Create static visual content for social media, advertisements, and campaigns, ensuring consistency with brand guidelines. Storyboarding: Assist in developing storyboards and shot lists to guide pre-production and maintain narrative clarity. Audio Editing: Enhance and synchronize audio to ensure clarity and cohesion with video content. Visual Effects: Add motion graphics, visual effects, and animations as needed to enhance storytelling and impact. Color Correction and Grading: Ensure visual consistency and elevate the aesthetic quality of videos through color grading. Collaboration: Work closely with designers, content creators, and marketers to ensure cohesive execution of visual campaigns. Quality Assurance: Review and refine final edits to meet Re’equil’s quality and stylistic standards. Requirements Qualifications: Educational Background: Bachelor’s degree in Design, Visual Communication, Film Production, or a related field. Proven Experience: 2–3 years of hands-on experience as a Video Editor and visual content creator. Technical Proficiency: Skilled in industry-standard video editing software such as Adobe Premiere Pro, Adobe After Effects, Final Cut Pro, or equivalent tools. Graphic Design Tools: Proficient in Adobe Photoshop, Adobe Illustrator, and Canva for designing compelling static graphics. Production Knowledge: Strong understanding of video production workflows, including audio editing, color grading, and motion graphics. Creative Skills: Exceptional attention to detail, creative problem-solving capabilities, and a strong visual storytelling sense. Communication & Teamwork: Excellent interpersonal, communication, and collaboration skills. Project Management: Ability to manage multiple projects simultaneously and deliver high-quality results under tight deadlines.

As a Video Editor at Re’equil, you will play a key role in shaping our brand’s visual storytelling. You will be responsible for editing and producing high-quality video content that engages, informs, and connects with our audience. In addition to video production, you will also be actively involved in creating static visual assets for social media and marketing. This role requires creativity, technical proficiency, and strong collaboration skills within a fast-paced creative environment. Key Responsibilities: Video Editing: Edit raw footage into engaging, polished videos that align with Re’equil’s brand tone and creative goals. Content Creation: Collaborate with the creative team to conceptualize and execute a variety of content formats, including promotional videos, product explainers, tutorials, and interviews. Static Designs: Create static visual content for social media, advertisements, and campaigns, ensuring consistency with brand guidelines. Storyboarding: Assist in developing storyboards and shot lists to guide pre-production and maintain narrative clarity. Audio Editing: Enhance and synchronize audio to ensure clarity and cohesion with video content. Visual Effects: Add motion graphics, visual effects, and animations as needed to enhance storytelling and impact. Color Correction and Grading: Ensure visual consistency and elevate the aesthetic quality of videos through color grading. Collaboration: Work closely with designers, content creators, and marketers to ensure cohesive execution of visual campaigns. Quality Assurance: Review and refine final edits to meet Re’equil’s quality and stylistic standards. Requirements Qualifications: Educational Background: Bachelor’s degree in Design, Visual Communication, Film Production, or a related field. Proven Experience: 2–3 years of hands-on experience as a Video Editor and visual content creator. Technical Proficiency: Skilled in industry-standard video editing software such as Adobe Premiere Pro, Adobe After Effects, Final Cut Pro, or equivalent tools. Graphic Design Tools: Proficient in Adobe Photoshop, Adobe Illustrator, and Canva for designing compelling static graphics. Production Knowledge: Strong understanding of video production workflows, including audio editing, color grading, and motion graphics. Creative Skills: Exceptional attention to detail, creative problem-solving capabilities, and a strong visual storytelling sense. Communication & Teamwork: Excellent interpersonal, communication, and collaboration skills. Project Management: Ability to manage multiple projects simultaneously and deliver high-quality results under tight deadlines. Job Type: Full-time Pay: ₹45,000.00 per month Schedule: Day shift Monday to Friday Work Location: In person

As a Video Editor at Re’equil, you will play a key role in shaping our brand’s visual storytelling. You will be responsible for editing and producing high-quality video content that engages, informs, and connects with our audience. In addition to video production, you will also be actively involved in creating static visual assets for social media and marketing. This role requires creativity, technical proficiency, and strong collaboration skills within a fast-paced creative environment. Key Responsibilities: Video Editing: Edit raw footage into engaging, polished videos that align with Re’equil’s brand tone and creative goals. Content Creation: Collaborate with the creative team to conceptualize and execute a variety of content formats, including promotional videos, product explainers, tutorials, and interviews. Static Designs: Create static visual content for social media, advertisements, and campaigns, ensuring consistency with brand guidelines. Storyboarding: Assist in developing storyboards and shot lists to guide pre-production and maintain narrative clarity. Audio Editing: Enhance and synchronize audio to ensure clarity and cohesion with video content. Visual Effects: Add motion graphics, visual effects, and animations as needed to enhance storytelling and impact. Color Correction and Grading: Ensure visual consistency and elevate the aesthetic quality of videos through color grading. Collaboration: Work closely with designers, content creators, and marketers to ensure cohesive execution of visual campaigns. Quality Assurance: Review and refine final edits to meet Re’equil’s quality and stylistic standards. Requirements Qualifications: Educational Background: Bachelor’s degree in Design, Visual Communication, Film Production, or a related field. Proven Experience: 2–3 years of hands-on experience as a Video Editor and visual content creator. Technical Proficiency: Skilled in industry-standard video editing software such as Adobe Premiere Pro, Adobe After Effects, Final Cut Pro, or equivalent tools. Graphic Design Tools: Proficient in Adobe Photoshop, Adobe Illustrator, and Canva for designing compelling static graphics. Production Knowledge: Strong understanding of video production workflows, including audio editing, color grading, and motion graphics. Creative Skills: Exceptional attention to detail, creative problem-solving capabilities, and a strong visual storytelling sense. Communication & Teamwork: Excellent interpersonal, communication, and collaboration skills. Project Management: Ability to manage multiple projects simultaneously and deliver high-quality results under tight deadlines. Job Type: Full-time Pay: ₹45,000.00 per month Schedule: Day shift Monday to Friday Work Location: In person

As a Video Editor at Re’equil, you will play a key role in shaping our brand’s visual storytelling. You will be responsible for editing and producing high-quality video content that engages, informs, and connects with our audience. In addition to video production, you will also be actively involved in creating static visual assets for social media and marketing. This role requires creativity, technical proficiency, and strong collaboration skills within a fast-paced creative environment. Key Responsibilities: Video Editing: Edit raw footage into engaging, polished videos that align with Re’equil’s brand tone and creative goals. Content Creation: Collaborate with the creative team to conceptualize and execute a variety of content formats, including promotional videos, product explainers, tutorials, and interviews. Static Designs: Create static visual content for social media, advertisements, and campaigns, ensuring consistency with brand guidelines. Storyboarding: Assist in developing storyboards and shot lists to guide pre-production and maintain narrative clarity. Audio Editing: Enhance and synchronize audio to ensure clarity and cohesion with video content. Visual Effects: Add motion graphics, visual effects, and animations as needed to enhance storytelling and impact. Color Correction and Grading: Ensure visual consistency and elevate the aesthetic quality of videos through color grading. Collaboration: Work closely with designers, content creators, and marketers to ensure cohesive execution of visual campaigns. Quality Assurance: Review and refine final edits to meet Re’equil’s quality and stylistic standards. Requirements Qualifications: Educational Background: Bachelor’s degree in Design, Visual Communication, Film Production, or a related field. Proven Experience: 2–3 years of hands-on experience as a Video Editor and visual content creator. Technical Proficiency: Skilled in industry-standard video editing software such as Adobe Premiere Pro, Adobe After Effects, Final Cut Pro, or equivalent tools. Graphic Design Tools: Proficient in Adobe Photoshop, Adobe Illustrator, and Canva for designing compelling static graphics. Production Knowledge: Strong understanding of video production workflows, including audio editing, color grading, and motion graphics. Creative Skills: Exceptional attention to detail, creative problem-solving capabilities, and a strong visual storytelling sense. Communication & Teamwork: Excellent interpersonal, communication, and collaboration skills. Project Management: Ability to manage multiple projects simultaneously and deliver high-quality results under tight deadlines. Job Type: Full-time Pay: ₹45,000.00 per month Schedule: Day shift Monday to Friday Work Location: In person

As a Video Editor at Re’equil, you will play a key role in shaping our brand’s visual storytelling. You will be responsible for editing and producing high-quality video content that engages, informs, and connects with our audience. In addition to video production, you will also be actively involved in creating static visual assets for social media and marketing. This role requires creativity, technical proficiency, and strong collaboration skills within a fast-paced creative environment. Key Responsibilities: Video Editing: Edit raw footage into engaging, polished videos that align with Re’equil’s brand tone and creative goals. Content Creation: Collaborate with the creative team to conceptualize and execute a variety of content formats, including promotional videos, product explainers, tutorials, and interviews. Static Designs: Create static visual content for social media, advertisements, and campaigns, ensuring consistency with brand guidelines. Storyboarding: Assist in developing storyboards and shot lists to guide pre-production and maintain narrative clarity. Audio Editing: Enhance and synchronize audio to ensure clarity and cohesion with video content. Visual Effects: Add motion graphics, visual effects, and animations as needed to enhance storytelling and impact. Color Correction and Grading: Ensure visual consistency and elevate the aesthetic quality of videos through color grading. Collaboration: Work closely with designers, content creators, and marketers to ensure cohesive execution of visual campaigns. Quality Assurance: Review and refine final edits to meet Re’equil’s quality and stylistic standards. Requirements Qualifications: Educational Background: Bachelor’s degree in Design, Visual Communication, Film Production, or a related field. Proven Experience: 2–3 years of hands-on experience as a Video Editor and visual content creator. Technical Proficiency: Skilled in industry-standard video editing software such as Adobe Premiere Pro, Adobe After Effects, Final Cut Pro, or equivalent tools. Graphic Design Tools: Proficient in Adobe Photoshop, Adobe Illustrator, and Canva for designing compelling static graphics. Production Knowledge: Strong understanding of video production workflows, including audio editing, color grading, and motion graphics. Creative Skills: Exceptional attention to detail, creative problem-solving capabilities, and a strong visual storytelling sense. Communication & Teamwork: Excellent interpersonal, communication, and collaboration skills. Project Management: Ability to manage multiple projects simultaneously and deliver high-quality results under tight deadlines. Job Type: Full-time Pay: ₹45,000.00 per month Schedule: Day shift Monday to Friday Work Location: In person