Role Overview This role is an insight-driven role responsible for guiding Brand Growth & Creative Strategy to the brand’s next phase. This role is a key strategic partner, Founder’s office role responsible for defining the brand’s creative direction and growth strategies and guiding the Marketing team to drive consistent, compelling, and high-performing brand experiences across all platforms. This position also acts as a bridge between the creative and commercial aspects of marketing—ensuring that campaigns, product communication, and packaging innovations are strategically grounded and aligned with the brand’s goals. Working in close alignment with the Team Lead – Marketing this role provides creative and strategic input to ensure cohesive, performance-aligned brand growth. Key Responsibilities 1. Brand Positioning & Strategic Development Refine brand positioning and value propositions in alignment with evolving business and customer needs. Translate customer insights, and market trends into cohesive creative strategies. Maintain and evolve brand voice, tone, and storytelling frameworks across channels. 2. Create execution playbooks for best creative implementation across platforms (Offline & Online) Develop structured and platform-specific creative implementation guides that define visual and verbal communication across touchpoints. Outline design templates, messaging frameworks, photography/visual guidelines, and tone of communication for each channel. Ensure all stakeholders (internal teams and external agencies) align with execution SOPs for seamless brand experience across customer journeys. 3. Point of Contact (POC) for innovation/packaging Lead ideation and conceptualization of innovative packaging formats and branding aligned with product strategy and customer preferences. Collaborate with Product Development, Design, and Procurement teams to ensure packaging is functional, aesthetically aligned with the brand, and resonates with target consumers. Benchmark against industry trends and consumer insights to propose new packaging ideas and design iterations. 4. Campaign Strategy & Creative Direction Ideate and guide the development of strategic campaign themes and concepts. Provide directional inputs on brand campaigns, product launches, and storytelling initiatives. Partner with the marketing team to review creative ideas and ensure brand alignment. 5. Data-Driven Brand Growth Collaborate with Sales, Market Research & CRM teams to derive actionable insights from customer behavior, campaign performance, and market trends. Recommend creative and messaging strategies to improve customer acquisition, engagement, and retention metrics. Lead strategic growth initiatives based on insights and present it to the Management on weekly/bi-monthly basis. 6. Cross-functional Collaboration Serve as a strategic advisor to marketing, product, and customer experience teams to ensure consistent brand delivery across the funnel. Work closely with other position’s in the Founder’s office and present the short term and long term plans of the business. Key Outcomes Expected Strong, clearly positioned brand presence across channels and touchpoints. High-quality creative output aligned with long-term brand and business objectives. Enhanced synergy between brand storytelling and performance marketing outcomes. Strategic clarity in marketing decision-making through informed, data-backed guidance. Requirements Role Overview This role is an insight-driven role responsible for guiding Brand Growth & Creative Strategy to the brand’s next phase. This role is a key strategic partner, Founder’s office role responsible for defining the brand’s creative direction and growth strategies and guiding the Marketing team to drive consistent, compelling, and high-performing brand experiences across all platforms. This position also acts as a bridge between the creative and commercial aspects of marketing—ensuring that campaigns, product communication, and packaging innovations are strategically grounded and aligned with the brand’s goals. Working in close alignment with the Team Lead – Marketing this role provides creative and strategic input to ensure cohesive, performance-aligned brand growth. Key Responsibilities 1. Brand Positioning & Strategic Development Refine brand positioning and value propositions in alignment with evolving business and customer needs. Translate customer insights, and market trends into cohesive creative strategies. Maintain and evolve brand voice, tone, and storytelling frameworks across channels. 2. Create execution playbooks for best creative implementation across platforms (Offline & Online) Develop structured and platform-specific creative implementation guides that define visual and verbal communication across touchpoints. Outline design templates, messaging frameworks, photography/visual guidelines, and tone of communication for each channel. Ensure all stakeholders (internal teams and external agencies) align with execution SOPs for seamless brand experience across customer journeys. 3. Point of Contact (POC) for innovation/packaging Lead ideation and conceptualization of innovative packaging formats and branding aligned with product strategy and customer preferences. Collaborate with Product Development, Design, and Procurement teams to ensure packaging is functional, aesthetically aligned with the brand, and resonates with target consumers. Benchmark against industry trends and consumer insights to propose new packaging ideas and design iterations. 4. Campaign Strategy & Creative Direction Ideate and guide the development of strategic campaign themes and concepts. Provide directional inputs on brand campaigns, product launches, and storytelling initiatives. Partner with the marketing team to review creative ideas and ensure brand alignment. 5. Data-Driven Brand Growth Collaborate with Sales, Market Research & CRM teams to derive actionable insights from customer behavior, campaign performance, and market trends. Recommend creative and messaging strategies to improve customer acquisition, engagement, and retention metrics. Lead strategic growth initiatives based on insights and present it to the Management on weekly/bi-monthly basis. 6. Cross-functional Collaboration Serve as a strategic advisor to marketing, product, and customer experience teams to ensure consistent brand delivery across the funnel. Work closely with other position’s in the Founder’s office and present the short term and long term plans of the business. Key Outcomes Expected Strong, clearly positioned brand presence across channels and touchpoints. High-quality creative output aligned with long-term brand and business objectives. Enhanced synergy between brand storytelling and performance marketing outcomes. Strategic clarity in marketing decision-making through informed, data-backed guidance. Qualifications & Experience Bachelor's degree in Marketing, Communications, Design, Business, or related field. Master’s degree preferred. 3-5 years of experience in brand strategy, communication, or growth marketing roles. Proven track record of building or transforming consumer brands with strong storytelling and insight-driven strategy. Prior experience working closely with founders or in fast-paced/start-up environments is a strong plus. Strong understanding of marketing funnels, brand metrics, campaign analytics, and consumer psychology. Key Skills Required Strategic Thinking & Brand Architecture Creative & Content Strategy Packaging Innovation & Aesthetics Project Management & Playbook Creation Stakeholder Management Show more Show less
The Entrepreneur in Residence – Performance & Data Strategy at Re’equil is a high- impact, founder-track role designed for someone who can connect numbers to narratives, and data to decisions. You will be the central point of contact of the brand — translating complex marketing, consumer, and behavioral data into clear, actionable strategies that drive performance, efficiency, and repeat behavior. This is not a passive analytics role. You're expected to own the data stack, drive growth outcomes through performance marketing and lifecycle optimization, and uncover consumer truths hidden in clickstreams, funnels, and post-purchase behaviors. You’ll work across the entire funnel — from media performance and micro-conversion optimization to persona segmentation, LTV modeling, and predictive analysis — helping the brand become sharper, faster, and more intuitive in its execution. Key Responsibilities Performance Strategy & Optimization Lead weekly performance reviews for Meta, Google, CRM, and Website — with insights on ROAS, CAC, and media mix effectiveness. Own channel-wise budget allocations based on historical performance and predictive potential. Build a system of rapid creative testing (hooks, audiences, formats) linked to performance metrics. Data Infrastructure & Dashboarding Develop and maintain live dashboards tracking KPIs across campaigns, platforms, and products. Set up micro-conversion tracking on the website (e.g., scroll depth, add-to-cart, coupon use, video views, quiz completion). Create unified reports on ad performance, landing page behavior, and consumer journey friction points. Consumer Insights from Data Identify actionable consumer segments based on behavior: skin concerns, geo clusters, platform preferences, order timing, etc. Surface unmet needs or anxieties through post-purchase behavior, bounce rates, and CRM drop-offs (e.g., “High bounce rate on exfoliant page = confusion about usage?”). Support product and creative teams with insight briefs (e.g., “Customers with oily skin in Mumbai buy more minis, but reorder faster”). CRM, Retargeting & Lifecycle Modeling Build persona-driven flows (email/SMS/WhatsApp) based on events like cart abandon, reorder timing, or category affinity. Run A/B tests for offers: bundles vs coupons, retention offers vs loyalty nudges. Analyze repeat purchase cohorts, identify churn points, and implement bounce- back strategies. Requirements What You’ll Need Strong experience in data analytics, performance strategy, or growth operations Deep familiarity with Meta Ads Manager, GA4, Shopify Analytics, and basic SQL/BI tools (Looker, Metabase, etc.) Obsession with data clarity and business impact (not just dashboards) A founder’s mindset — you’ll build and run this vertical like it’s your own company Curiosity about consumer psychology, skincare, and behavior patterns Bonus: Experience working in D2C / personal care / consumer brands Benefits Founder-level ownership, speed, and visibility High-agility, zero-bureaucracy execution environment Opportunity to define the future of skincare analytics Fast growth, real outcomes, and the chance to build systems that scale Show more Show less
Job Purpose As the Marketing Deputy Manager/Manager, you will play a pivotal role in driving brand growth, consistency, and digital excellence. You will lead the Copywriting, Design, and Social Media verticals through their respective team leads, ensuring all marketing outputs align with business objectives, brand identity, and performance goals. This role demands strong strategic thinking, creative oversight, team leadership, and cross-functional collaboration to deliver impactful, timely, and cohesive brand experiences across all customer touchpoints. Key Responsibilities 1. Strategic Leadership & Team Management Lead and mentor team leads across Copy, Design, and Social Media. Align team efforts with brand vision and business objectives. Oversee content calendar planning and on-time asset delivery. Foster a collaborative and high-performing team culture. 2. Brand Strategy & Positioning Own and evolve the brand’s narrative, voice, and visual identity. Translate customer insights and market trends into strategic brand actions. Ensure consistent messaging across digital, offline, and owned platforms. 3. Campaign & Content Planning Define monthly brand themes integrating product priorities and promotional plans. Review and approve campaign briefs and creatives, ensuring clarity, timeliness, and measurable outcomes. Lead UGC, influencer content, and community engagement strategies. 4. Influencer & PR Management Plan and execute influencer campaigns with clear briefs and budget discipline. Drive visibility through high-impact publications and celebrity gifting initiatives in line with brand positioning. 5. Creative Direction & Brand Compliance Ensure 100% brand consistency across all content and visuals. Review and approve key concepts, scripts, and designs. Promote innovation in content formats, design thinking, and storytelling. 6. Website & App Oversight Collaborate with Product, Tech, and Design teams for UI/UX updates. Ensure alignment of CRO initiatives, SEO goals, and content delivery with business needs. Oversee rollout of new features, pages, or updates on website/app. 7. Performance Monitoring & Optimization Define and track key KPIs: Engagement Rate, ROAS, Conversion Rate, AOV, etc. Lead monthly reviews of content and campaign performance. Provide insights to continuously optimize strategy and team output. Support team leads in aligning deliverables with performance metrics. 8. Project & Workflow Management Ensure all projects are tracked and executed via Zoho Projects. Monitor end-to-end timelines from briefing to publishing. Coordinate with cross-functional teams (Product, Sales, Tech) to ensure dependencies are managed. 9. Process Excellence & Innovation Implement and refine best practices in content production and planning. Encourage innovation and experimentation in creative formats and campaign ideas. Drive a test-learn-iterate mindset across the marketing team. 10. Analytics & Reporting Define performance frameworks and dashboards for marketing initiatives. Leverage customer and platform data (e.g., Meta Ads Manager) to inform content strategy and product messaging. Present actionable insights and recommendations based on campaign results and audience analytics. Qualifications & Experience Postgraduate degree in Communications, Marketing, or a related field. 5–7 years of experience in marketing, preferably in a consumer or D2C brand. Proven leadership experience managing creative, content, and social media functions. Strong understanding of digital marketing, campaign planning, and brand strategy. Experience with website/app UX, marketplace coordination, and performance marketing tools. Excellent project management and cross-functional communication skills. Requirements Qualifications & Experience Postgraduate degree in Communication or a related field. 5–7 years of experience in marketing, preferably in a consumer or D2C brand. Proven experience in managing creative, content, and social media teams. Website/App and marketplace understanding Strong understanding of brand strategy, campaign planning, and performance marketing. Excellent project management, stakeholder communication, and leadership skills. Show more Show less
Location: Re’equil Position Overview: As a Video Editor at Re’equil, you will play a key role in shaping our brand’s visual storytelling. You will be responsible for editing and producing high-quality video content that engages, informs, and connects with our audience. In addition to video production, you will also be actively involved in creating static visual assets for social media and marketing. This role requires creativity, technical proficiency, and strong collaboration skills within a fast-paced creative environment . Key Responsibilities: Video Editing: Edit raw footage into engaging, polished videos that align with Re’equil’s brand tone and creative goals. Content Creation: Collaborate with the creative team to conceptualize and execute a variety of content formats, including promotional videos, product explainers, tutorials, and interviews. Static Designs: Create static visual content for social media, advertisements, and campaigns, ensuring consistency with brand guidelines. Storyboarding: Assist in developing storyboards and shot lists to guide pre-production and maintain narrative clarity. Audio Editing: Enhance and synchronize audio to ensure clarity and cohesion with video content. Visual Effects: Add motion graphics, visual effects, and animations as needed to enhance storytelling and impact. Color Correction and Grading: Ensure visual consistency and elevate the aesthetic quality of videos through color grading. Collaboration: Work closely with designers, content creators, and marketers to ensure cohesive execution of visual campaigns. Quality Assurance: Review and refine final edits to meet Re’equil’s quality and stylistic standards. Requirements Qualifications: Educational Background: Bachelor’s degree in Design, Visual Communication, Film Production, or a related field. Proven Experience: 2–3 years of hands-on experience as a Video Editor and visual content creator. Technical Proficiency: Skilled in industry-standard video editing software such as Adobe Premiere Pro, Adobe After Effects, Final Cut Pro, or equivalent tools. Graphic Design Tools: Proficient in Adobe Photoshop, Adobe Illustrator, and Canva for designing compelling static graphics. Production Knowledge: Strong understanding of video production workflows, including audio editing, color grading, and motion graphics. Creative Skills: Exceptional attention to detail, creative problem-solving capabilities, and a strong visual storytelling sense. Communication & Teamwork: Excellent interpersonal, communication, and collaboration skills. Project Management: Ability to manage multiple projects simultaneously and deliver high-quality results under tight deadlines.
As a Video Editor at Re’equil, you will play a key role in shaping our brand’s visual storytelling. You will be responsible for editing and producing high-quality video content that engages, informs, and connects with our audience. In addition to video production, you will also be actively involved in creating static visual assets for social media and marketing. This role requires creativity, technical proficiency, and strong collaboration skills within a fast-paced creative environment. Key Responsibilities: Video Editing: Edit raw footage into engaging, polished videos that align with Re’equil’s brand tone and creative goals. Content Creation: Collaborate with the creative team to conceptualize and execute a variety of content formats, including promotional videos, product explainers, tutorials, and interviews. Static Designs: Create static visual content for social media, advertisements, and campaigns, ensuring consistency with brand guidelines. Storyboarding: Assist in developing storyboards and shot lists to guide pre-production and maintain narrative clarity. Audio Editing: Enhance and synchronize audio to ensure clarity and cohesion with video content. Visual Effects: Add motion graphics, visual effects, and animations as needed to enhance storytelling and impact. Color Correction and Grading: Ensure visual consistency and elevate the aesthetic quality of videos through color grading. Collaboration: Work closely with designers, content creators, and marketers to ensure cohesive execution of visual campaigns. Quality Assurance: Review and refine final edits to meet Re’equil’s quality and stylistic standards. Requirements Qualifications: Educational Background: Bachelor’s degree in Design, Visual Communication, Film Production, or a related field. Proven Experience: 2–3 years of hands-on experience as a Video Editor and visual content creator. Technical Proficiency: Skilled in industry-standard video editing software such as Adobe Premiere Pro, Adobe After Effects, Final Cut Pro, or equivalent tools. Graphic Design Tools: Proficient in Adobe Photoshop, Adobe Illustrator, and Canva for designing compelling static graphics. Production Knowledge: Strong understanding of video production workflows, including audio editing, color grading, and motion graphics. Creative Skills: Exceptional attention to detail, creative problem-solving capabilities, and a strong visual storytelling sense. Communication & Teamwork: Excellent interpersonal, communication, and collaboration skills. Project Management: Ability to manage multiple projects simultaneously and deliver high-quality results under tight deadlines. Job Type: Full-time Pay: ₹45,000.00 per month Schedule: Day shift Monday to Friday Work Location: In person
As a Video Editor at Re’equil, you will play a key role in shaping our brand’s visual storytelling. You will be responsible for editing and producing high-quality video content that engages, informs, and connects with our audience. In addition to video production, you will also be actively involved in creating static visual assets for social media and marketing. This role requires creativity, technical proficiency, and strong collaboration skills within a fast-paced creative environment. Key Responsibilities: Video Editing: Edit raw footage into engaging, polished videos that align with Re’equil’s brand tone and creative goals. Content Creation: Collaborate with the creative team to conceptualize and execute a variety of content formats, including promotional videos, product explainers, tutorials, and interviews. Static Designs: Create static visual content for social media, advertisements, and campaigns, ensuring consistency with brand guidelines. Storyboarding: Assist in developing storyboards and shot lists to guide pre-production and maintain narrative clarity. Audio Editing: Enhance and synchronize audio to ensure clarity and cohesion with video content. Visual Effects: Add motion graphics, visual effects, and animations as needed to enhance storytelling and impact. Color Correction and Grading: Ensure visual consistency and elevate the aesthetic quality of videos through color grading. Collaboration: Work closely with designers, content creators, and marketers to ensure cohesive execution of visual campaigns. Quality Assurance: Review and refine final edits to meet Re’equil’s quality and stylistic standards. Requirements Qualifications: Educational Background: Bachelor’s degree in Design, Visual Communication, Film Production, or a related field. Proven Experience: 2–3 years of hands-on experience as a Video Editor and visual content creator. Technical Proficiency: Skilled in industry-standard video editing software such as Adobe Premiere Pro, Adobe After Effects, Final Cut Pro, or equivalent tools. Graphic Design Tools: Proficient in Adobe Photoshop, Adobe Illustrator, and Canva for designing compelling static graphics. Production Knowledge: Strong understanding of video production workflows, including audio editing, color grading, and motion graphics. Creative Skills: Exceptional attention to detail, creative problem-solving capabilities, and a strong visual storytelling sense. Communication & Teamwork: Excellent interpersonal, communication, and collaboration skills. Project Management: Ability to manage multiple projects simultaneously and deliver high-quality results under tight deadlines. Job Type: Full-time Pay: ₹45,000.00 per month Schedule: Day shift Monday to Friday Work Location: In person
As a Video Editor at Re’equil, you will play a key role in shaping our brand’s visual storytelling. You will be responsible for editing and producing high-quality video content that engages, informs, and connects with our audience. In addition to video production, you will also be actively involved in creating static visual assets for social media and marketing. This role requires creativity, technical proficiency, and strong collaboration skills within a fast-paced creative environment. Key Responsibilities: Video Editing: Edit raw footage into engaging, polished videos that align with Re’equil’s brand tone and creative goals. Content Creation: Collaborate with the creative team to conceptualize and execute a variety of content formats, including promotional videos, product explainers, tutorials, and interviews. Static Designs: Create static visual content for social media, advertisements, and campaigns, ensuring consistency with brand guidelines. Storyboarding: Assist in developing storyboards and shot lists to guide pre-production and maintain narrative clarity. Audio Editing: Enhance and synchronize audio to ensure clarity and cohesion with video content. Visual Effects: Add motion graphics, visual effects, and animations as needed to enhance storytelling and impact. Color Correction and Grading: Ensure visual consistency and elevate the aesthetic quality of videos through color grading. Collaboration: Work closely with designers, content creators, and marketers to ensure cohesive execution of visual campaigns. Quality Assurance: Review and refine final edits to meet Re’equil’s quality and stylistic standards. Requirements Qualifications: Educational Background: Bachelor’s degree in Design, Visual Communication, Film Production, or a related field. Proven Experience: 2–3 years of hands-on experience as a Video Editor and visual content creator. Technical Proficiency: Skilled in industry-standard video editing software such as Adobe Premiere Pro, Adobe After Effects, Final Cut Pro, or equivalent tools. Graphic Design Tools: Proficient in Adobe Photoshop, Adobe Illustrator, and Canva for designing compelling static graphics. Production Knowledge: Strong understanding of video production workflows, including audio editing, color grading, and motion graphics. Creative Skills: Exceptional attention to detail, creative problem-solving capabilities, and a strong visual storytelling sense. Communication & Teamwork: Excellent interpersonal, communication, and collaboration skills. Project Management: Ability to manage multiple projects simultaneously and deliver high-quality results under tight deadlines. Job Type: Full-time Pay: ₹45,000.00 per month Schedule: Day shift Monday to Friday Work Location: In person
As a Video Editor at Re’equil, you will play a key role in shaping our brand’s visual storytelling. You will be responsible for editing and producing high-quality video content that engages, informs, and connects with our audience. In addition to video production, you will also be actively involved in creating static visual assets for social media and marketing. This role requires creativity, technical proficiency, and strong collaboration skills within a fast-paced creative environment. Key Responsibilities: Video Editing: Edit raw footage into engaging, polished videos that align with Re’equil’s brand tone and creative goals. Content Creation: Collaborate with the creative team to conceptualize and execute a variety of content formats, including promotional videos, product explainers, tutorials, and interviews. Static Designs: Create static visual content for social media, advertisements, and campaigns, ensuring consistency with brand guidelines. Storyboarding: Assist in developing storyboards and shot lists to guide pre-production and maintain narrative clarity. Audio Editing: Enhance and synchronize audio to ensure clarity and cohesion with video content. Visual Effects: Add motion graphics, visual effects, and animations as needed to enhance storytelling and impact. Color Correction and Grading: Ensure visual consistency and elevate the aesthetic quality of videos through color grading. Collaboration: Work closely with designers, content creators, and marketers to ensure cohesive execution of visual campaigns. Quality Assurance: Review and refine final edits to meet Re’equil’s quality and stylistic standards. Requirements Qualifications: Educational Background: Bachelor’s degree in Design, Visual Communication, Film Production, or a related field. Proven Experience: 2–3 years of hands-on experience as a Video Editor and visual content creator. Technical Proficiency: Skilled in industry-standard video editing software such as Adobe Premiere Pro, Adobe After Effects, Final Cut Pro, or equivalent tools. Graphic Design Tools: Proficient in Adobe Photoshop, Adobe Illustrator, and Canva for designing compelling static graphics. Production Knowledge: Strong understanding of video production workflows, including audio editing, color grading, and motion graphics. Creative Skills: Exceptional attention to detail, creative problem-solving capabilities, and a strong visual storytelling sense. Communication & Teamwork: Excellent interpersonal, communication, and collaboration skills. Project Management: Ability to manage multiple projects simultaneously and deliver high-quality results under tight deadlines. Job Type: Full-time Pay: ₹45,000.00 per month Schedule: Day shift Monday to Friday Work Location: In person
As the General Manager of Marketing & CRM, located in Chandigarh, you will report directly to the Managing Director and play a crucial role in shaping the vision and direction of all branding, marketing, and customer relationship initiatives within the company. Your strategic leadership will guide a team in executing these initiatives, emphasizing strategic decision-making, planning, and overseeing high-level implementation. Your main responsibilities will include developing and leading the overall marketing and CRM strategy to align with the company's long-term goals. You will define key marketing objectives and strategies to enhance brand positioning and customer loyalty across all channels. Ensuring brand consistency and integrity across digital and offline platforms will be vital, as you guide the brand strategy, messaging, and creative direction. Building strategic relationships with media, influencers, and external partners will be necessary to maintain a strong public presence for the brand. Leading the creation of market-specific assets on various platforms to maximize the brand's reach and resonance with different customer segments is also a key component of your role. You will oversee strategic market research, analyzing market trends, competitor activity, and customer behavior. Defining and implementing a comprehensive CRM strategy for new customer acquisition and driving customer retention, satisfaction, and loyalty will be critical. Analyzing data and creating customer-centric strategies to ensure a seamless customer journey across all touchpoints will also be part of your responsibilities. Mentoring and leading the marketing and CRM teams to align with organizational goals and working closely with the sales team to align marketing strategies with sales objectives are essential tasks. You will establish and oversee marketing and CRM budgets, ensuring strategic resource allocation while maintaining the company's agility and innovation in customer engagement and brand management. Your technical competencies should include expertise in customer lifecycle management, journey mapping, brand strategy, creative direction, public relations, and stakeholder management. Additionally, your behavioral competencies should encompass leadership, team development, strategic vision, collaboration, cross-functional leadership, adaptability, and agility. To qualify for this role, you should have over 15 years of industry experience, including at least 6 years in a strategic marketing and CRM leadership role, preferably in luxury goods, hospitality, or retail sectors. Strong leadership skills, a deep understanding of digital marketing, CRM platforms, and customer data analytics, as well as a postgraduate degree in Business Administration, Marketing, or related fields, are highly desired.,
As the Marketing Deputy Manager/Manager, you will play a pivotal role in driving brand growth, consistency, and digital excellence. Leading the Copywriting, Design, and Social Media verticals through their respective team leads, you will ensure all marketing outputs align with business objectives, brand identity, and performance goals. This role demands strong strategic thinking, creative oversight, team leadership, and cross-functional collaboration to deliver impactful, timely, and cohesive brand experiences across all customer touchpoints. You will be responsible for strategic leadership and team management by guiding and mentoring team leads across Copy, Design, and Social Media, aligning their efforts with brand vision and business objectives, overseeing content calendar planning, and fostering a collaborative and high-performing team culture. Owning and evolving the brand's narrative, voice, and visual identity will be a key aspect of your role, as you translate customer insights and market trends into strategic brand actions and ensure consistent messaging across digital, offline, and owned platforms. Your responsibilities will include defining monthly brand themes integrating product priorities and promotional plans, reviewing and approving campaign briefs and creatives for clarity, timeliness, and measurable outcomes, and leading UGC, influencer content, and community engagement strategies. In terms of influencer and PR management, you will plan and execute influencer campaigns with clear briefs and budget discipline, driving visibility through high-impact publications and celebrity gifting initiatives in line with brand positioning. Ensuring 100% brand consistency across all content and visuals, reviewing and approving key concepts, scripts, and designs, and promoting innovation in content formats, design thinking, and storytelling will be crucial for maintaining creative direction and brand compliance. Collaborating with Product, Tech, and Design teams for UI/UX updates, aligning CRO initiatives, SEO goals, and content delivery with business needs, and overseeing the rollout of new features, pages, or updates on the website/app will fall under your website and app oversight responsibilities. You will define and track key KPIs such as Engagement Rate, ROAS, Conversion Rate, AOV, etc., lead monthly reviews of content and campaign performance, and provide insights to continuously optimize strategy and team output, supporting team leads in aligning deliverables with performance metrics. Ensuring all projects are tracked and executed via Zoho Projects, monitoring end-to-end timelines from briefing to publishing, and coordinating with cross-functional teams (Product, Sales, Tech) to manage dependencies will be part of your project and workflow management duties. Implementing and refining best practices in content production and planning, encouraging innovation and experimentation in creative formats and campaign ideas, and driving a test-learn-iterate mindset across the marketing team are essential for process excellence and innovation. With a postgraduate degree in Communications, Marketing, or a related field and 5-7 years of experience in marketing, preferably in a consumer or D2C brand, along with proven leadership experience managing creative, content, and social media functions, you are expected to have a strong understanding of digital marketing, campaign planning, brand strategy, website/app UX, marketplace coordination, and performance marketing tools. Excellent project management and cross-functional communication skills are also required for this role.,
As the Marketing Deputy Manager/Manager, you will play a pivotal role in driving brand growth, consistency, and digital excellence. Leading the Copywriting, Design, and Social Media verticals through their respective team leads, you will ensure all marketing outputs align with business objectives, brand identity, and performance goals. This role requires strong strategic thinking, creative oversight, team leadership, and cross-functional collaboration to deliver impactful, timely, and cohesive brand experiences across all customer touchpoints. You will be responsible for strategic leadership and team management, including mentoring team leads, aligning efforts with brand vision, overseeing content calendar planning, and fostering a collaborative team culture. Additionally, you will own and evolve the brand's narrative, voice, and visual identity, translating customer insights and market trends into strategic brand actions while ensuring consistent messaging across digital, offline, and owned platforms. Your role will also involve defining monthly brand themes, reviewing and approving campaign briefs and creatives, leading user-generated content, influencer content, and community engagement strategies. You will plan and execute influencer campaigns, drive visibility through high-impact publications, and ensure brand consistency across all content and visuals. Collaborating with Product, Tech, and Design teams, you will oversee website and app updates, ensuring alignment with CRO initiatives, SEO goals, and business needs. You will define and track key performance indicators, lead monthly performance reviews, and provide insights to optimize strategy and team output. Additionally, you will be responsible for project and workflow management, ensuring projects are tracked and executed efficiently and coordinating with cross-functional teams to manage dependencies. By implementing best practices in content production, encouraging innovation, and driving a test-learn-iterate mindset, you will promote process excellence and creativity within the marketing team. Your qualifications should include a postgraduate degree in Communications, Marketing, or a related field, along with 5-7 years of experience in marketing, preferably in a consumer or D2C brand. Proven leadership experience in managing creative, content, and social media functions, strong understanding of digital marketing, campaign planning, and brand strategy, as well as experience with website/app UX, marketplace coordination, and performance marketing tools are essential. Excellent project management, cross-functional communication, and leadership skills will be crucial for success in this role.,
You will be responsible for maintaining and updating general ledgers and sub-ledgers. Your duties will include assisting in bank reconciliations and resolving discrepancies, as well as helping in closing entries and adjustments. You will also be involved in preparing documentation for external audits. Utilizing accounting software such as Tally and Zoho Books will be a key part of your role. It will be crucial for you to ensure proper data entry and maintain organized financial records. Managing financial documents and maintaining proper filing systems will also be part of your responsibilities. Additionally, you should have advanced knowledge of Excel and be proficient in using Excel formulas like VLOOKUP, HLOOKUP, Pivot Tables, Charts, Sum, and If Conditions. Working with Excel shortcuts and automation to enhance efficiency will also be expected from you.,
Job Purpose (Summary of the purpose of the position) As our Senior Executive – Design, you will lead and inspire the design team in developing compelling visual content across a wide range of digital platforms, including social media, our website, app, and online marketplaces. You will oversee both UI/UX and graphic designers, ensuring creative consistency, brand alignment, and design excellence across all touchpoints. With a strong command of design language, a collaborative mindset, and emerging leadership qualities, you will play a key role in driving innovation and elevating the overall design function to support strategic business goals. B. Key Responsibilities 1. Design Strategy & Brand Alignment Develop and implement cohesive design strategies for digital channels including: Social media platforms Website and mobile app Online marketplaces (e.g., Amazon, Nykaa) Email marketing and other digital interfaces Establish and uphold brand guidelines to maintain visual consistency. Stay abreast of design trends, tools, and technologies to ensure relevance and competitive edge. 2. Design Execution & Quality Control Lead the creation of high-impact visual content, including but not limited to: Social media creatives, ads, and stories UI/UX design for website and app Email newsletters and promotional campaigns Product pages, banners, and other marketplace assets Review and approve final outputs to ensure design excellence, brand integrity, and attention to detail. Implement scalable design systems to streamline design operations. 3. Cross-Functional Collaboration Collaborate with teams across functions, such as: Marketing: to support campaign execution and storytelling Product & Tech: for seamless UI/UX delivery on digital platforms Sales & CRM: for performance-driven creative development Translate business and user needs into effective design solutions. Communicate design rationale and progress effectively to stakeholders and leadership. 4. Team Leadership & Development Manage and mentor a team of graphic designers and UI/UX professionals. Allocate resources, set timelines, and optimize workflows for efficient project execution. Identify skill gaps and arrange training or upskilling opportunities. Encourage a culture of creativity, ownership, and continuous innovation within the team. 5. Performance Analysis & Continuous Improvement Evaluate design impact using performance metrics (engagement, CTR, conversion, etc.). Gather user feedback and conduct design reviews to iterate and improve. Introduce design automation tools and practices for operational efficiency. Design Strategy: Develop and implement design strategies for social media, website,App, marketplaces, and other digital platforms. Ensure design consistency across all touchpoints, aligning with brand guidelines. Stay updated on design trends, technologies, and best practices. Design Execution: Oversee the creation of high-impact visual elements, including: Social media graphics and ads. Website/App design and development. Email newsletters and campaigns. Other marketplaces, digital platforms, and marketing materials. Ensure design excellence, creativity, and attention to detail. Collaboration: Work closely with cross-functional teams, including sales and CRM. Ensure design alignment with business objectives and brand messaging. Communicate design concepts, progress, and results to stakeholders. Team Management: Manage design workflows, timelines, and resources. Identify training and development needs for team members. Foster a culture of innovation, creativity, and continuous improvement.