Demand Gen Content Marketer

We are seeking an individual who is deeply passionate about storytelling, possesses exceptional writing abilities, and demonstrates a sharp attention to detail. As the ideal candidate, you will play a crucial role in developing compelling and SEO-optimized content throughout the marketing funnel, ultimately contributing to enhanced page conversions. Your key responsibilities will include generating top-notch, original content such as thought-leading articles, blog posts, and downloadable resources. It is essential that you familiarize yourself with the product, industry, and Ideal Customer Profile (ICP) to evolve into a subject matter expert. Collaboration with various teams within the organization to craft engaging resources and high-quality content will be a significant aspect of your role. You will be tasked with blending technical product messaging and market insights into captivating narratives. Additionally, you will be responsible for editing and proofreading content to guarantee accuracy, clarity, consistency, and alignment with brand voice and style guidelines. Developing strategies to optimize content reach and engagement across diverse channels will be a critical part of your responsibilities. Crafting a content strategy aimed at converting traffic into Marketing Qualified Leads (MQLs) will also be within your purview. Qualifications and Requirements: - Bachelor's degree in English, Journalism, Communications, or a related field. - 3-5 years of content experience in B2B SaaS. - Proficiency in SEO and content analytics tools such as SEMrush and Google Analytics. - A keen focus on understanding the audience's motivations, needs, and preferences to effectively attract and convert them into loyal customers and advocates. - Exceptional writing and copy editing skills, with a meticulous eye for details including spelling, grammar, tone, and coherence. - Outstanding organizational and project management capabilities, with the capacity to prioritize tasks and meet deadlines in a dynamic work environment. - Ability to both provide and receive feedback gracefully.,