Data Scientist

Data Scientist Gurugram - Hybrid

Purpose of the Role

To monitor & implement the right statistical methodology in our data processes for universe, sample and extrapolation setup, data deep dives and analysis using advanced statistical tool. The role is responsible for supporting the Panel Quality Lead in ensuring that we follow GfKs globally approved methodology to ensure the statistical quality of the data is maintained and rightly represents the regional market.

Key Activities

• POS Universe estimation by distribution channel in the country of interest. Presentation of the results of the universe study, comparison to previous years’ results and definition of the required changes to extrapolation model based on the study conducted. Calculation of the impact from the proposed changes on the currently conducted panel study.
• Management and updates of the address database of all shops that constitute the retail universe by distribution channel.
• Target sample calculation based on the reporting requirements, and defining recruitment targets for the team responsible for recruitment, in order to fulfill target sample quota.
• Maintenance of the current sample status information by distribution channel in accordance with client reporting requirements.
• Analysis of the results of applied data corrections/modifications in each period after data processing for the period has been completed. Preparation of a report based on the checks and analysis highlighting the necessary changes to extrapolation matrices and/or standard compensations used in data production.
• Development and adaptation of data modelling approach for companies not cooperating with GfK.
• Ensuring data quality issues are investigated and appropriate actions on extrapolation and representation of sample is taken.
• Hands on experience in handling market data QC queries and issues for challenging markets and product groups in order to be able to resolve quality issues as part of client operations.
• Able to work with big data sets, running new tools and statistical programs to run data deep dive and analysis.

Functional responsibilities:

• Own target setting and assessment in People@GfK
• Internal project management
• Analysis of current market situation and preparation of proposals for future panel development in countries/channels under responsibility.
• Up to date knowledge and compliance with Standardized Global Processes (SGP); knowledge and understanding of internal data processing software (Startrack), including new developments and bug fixes (via Release Notes), and its efficient use in day-to-day tasks.

Skills required

• Advanced knowledge in MS Office, MS Excel, MS Access
• Advanced knowledge in Statistics, Sampling methodology, Data Analysis, Project Management
• Excellent language skills in English
• Preferred knowledge of Statistical Software like Python, Knime & R
• Database Management & Project Management

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion