Data Scientist -Customer Analytics

Job Position Summary :

We are seeking a highly analytical and business-savvy professional in Customer Loyalty & CRM function to drive customer analytics initiatives and strategic decision-making. The ideal candidate will have a strong background in data analysis, customer segmentation, and predictive modeling, with a proven ability to translate insights into actionable business strategies.

Key Responsibilities :

• The role would involve but is not limited to the following responsibilities. Analyse customer behaviour across booking, travel, and loyalty lifecycle to identify actionable insights.
• Develop and refine segmentation models to support targeted campaigns and personalized offers.
• Drive member engagement, tier movement, redemption patterns, and breakage analysis.
• Design and implement dashboards and reports to monitor key customer metrics (CLTV, CAC, NPS, etc.).
• Build predictive models for churn, upsell, cross-sell, and reactivation strategies.
• Support strategic initiatives such as dynamic pricing, ancillary revenue optimization, route-level customer insights and campaign performance. Conduct deep-dive analyses to uncover insights on customer journeys, conversion funnels, and campaign performance.
• Drive experimentation and A/B testing to optimize customer engagement and experience.

Desired Qualification / certifications :

Bachelors or Masters degree in Statistics, Economics, Data Science, or a related field.

Preferred relevant work experience :

6 or 8 years of experience in customer analytics, marketing analytics, or related fields.

Skills and knowledge :

• Strong proficiency in SQL, Python/R, and data visualization tools (Tableau, Power BI, etc.).
• Experience with statistical modeling, machine learning, and data mining techniques.
• Solid understanding of customer lifecycle metrics and marketing KPIs.
• Familiarity with customer data platforms (CDPs) and CRM tools.
• Ability to translate complex data into clear business insights and recommendations.
• Excellent communication and stakeholder management skills.