Data Insights Expert (Manager)

As a Digital Analytics Specialist specialized in web analytical trends within the Pharma domain, your primary responsibility will be to implement and analyze data using Google Analytics 4 (GA4) and Google Tag Manager (GTM). You will lead the implementation and configuration of GA4 data streams and events, ensuring accurate data collection and attribution modeling. Additionally, you will be tasked with extracting and analyzing GA4 data to uncover insights into user behavior, website performance, and campaign effectiveness. By employing advanced segmentation and cohort analysis techniques, you will identify trends relevant to business objectives. Your role will also involve translating data findings into actionable insights and recommendations to optimize digital marketing strategies and drive business growth. You will collaborate with cross-functional teams to solve complex business problems such as optimizing patient engagement, improving conversion rates, and enhancing digital marketing ROI. Moreover, you will apply your specialized knowledge of web analytics in the Pharma industry, including regulatory compliance considerations, patient journey mapping, and healthcare data privacy. In addition to data analysis, you will design and develop custom reports, dashboards, and data visualizations in GA4 to monitor key performance indicators (KPIs) and track progress. Your strong analytical and problem-solving abilities will enable you to derive actionable insights from data and understand business challenges within the Pharma domain. To excel in this role, you must possess 5-8 years of experience in digital analytics with a focus on Google Analytics implementation and customization. A university degree in Computer Science, Information Management, or significant work experience in related fields is required. You should have in-depth knowledge of Google Analytics, Google Tag Manager, and related tools, along with GA and GTM certifications. Strong communication skills are essential to articulate complex technical concepts and data insights clearly and persuasively to stakeholders. By joining Novartis, you will be part of a community of smart, passionate individuals collaborating to achieve breakthroughs that positively impact patients" lives. If you are ready to contribute to creating a brighter future, we encourage you to explore career opportunities within our network and discover the benefits and rewards we offer to support your personal and professional growth.,