Data Analyst - Marketing

The role at Astrotalk involves learning how to plan, execute, and optimize end-to-end Google Ads campaigns. Your responsibilities will include conducting keyword research and audience targeting for optimal performance in the mobile app space. Implementing A/B testing strategies to enhance ad performance is a key component of this role. You will receive training on monitoring and analyzing campaign metrics to provide regular performance reports. It is essential to stay updated on industry trends and Google Ads best practices, particularly those specific to B2C mobile apps. Collaboration with cross-functional teams to align campaigns with marketing goals is expected. Identifying expansion and growth opportunities within existing campaigns will be part of your responsibilities. Additionally, reviewing and selecting the most appropriate creatives for Astrotalk will be a crucial aspect of this role.,