Customer Tech-Adobe Analytics Senior

8 - 10 years

13 - 17 Lacs

coimbatore

Posted:1 month ago| Platform:

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Skills Required

customer analytics assurance google analytics front end analytical consulting data collection digital marketing stakeholder management sql

Work Mode

Work from Office

Job Type

Full Time

Job Description

You will work with client s marketing and business partners to define Key Performance Indicators, (KPIs), for new projects/enhancements. You will define the best analytics approach using Adobe Analytics Product Suite.
Manage the processes for capture, storage, usage and tracking of online activity from multiple web sites
Full responsibility for analytics needs across customer analytics platforms
Ensure data integrity & documentation of tracking standards
Troubleshoot and debug analytics implementation
Work across both marketing and development to support both teams with analytics tracking
Engage with projects to ensure the analytics solutions meets business requirements
Deliver clear and actionable recommendations to improve and optimize the customer experience
Generate reports and providing insights and recommendations based on data
Provide guidance to develop tagging framework and provide QA support
Proactively identifies issues and recommends resolutions, working closely with key business leaders to offer alternatives and enhancements
Manage the implementation and tracking of digital marketing initiatives both current and future.

Required Qualifications

Subject matter expert with total experience between 8-10 years with minimum 4-6 years using Adobe Analytics Suite
Experience working with tagging technologies (Like GTM, Adobe DTM, Tealium, or Ensighten) is required
Experience on technical architecture/framework of analytical eco-system(s)
Experience in designing solutions and writing technical documentation for a medium/large scale commercial website
Experience in interfacing between business and implementation units
Stakeholder management skills, including strong communication and presentation experience
Quick learner who can solve problems and is self-motivated

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