Customer Tech-Adobe Analytics Senior

Role Overview: As an Adobe Analytics Consultant at EY, you will play a crucial role in delivering analytics for multiple web properties and supporting strategic initiatives for a large technology client. Your expertise will be instrumental in defining Key Performance Indicators (KPIs) for new projects/enhancements and determining the best analytics approach using the Adobe Analytics Product Suite. Your responsibilities will include managing processes for online activity tracking, ensuring data integrity, troubleshooting analytics implementation, and providing actionable recommendations to enhance the customer experience. Key Responsibilities: - Collaborate with clients" marketing and business partners to define KPIs and determine the optimal analytics approach using Adobe Analytics - Manage the capture, storage, and tracking of online activity from multiple websites - Take full responsibility for analytics needs across customer analytics platforms - Ensure data integrity and documentation of tracking standards - Troubleshoot and debug analytics implementation - Support marketing and development teams with analytics tracking - Engage with projects to ensure analytics solutions meet business requirements - Deliver clear recommendations to improve customer experience based on data insights - Generate reports and provide actionable insights - Provide guidance on developing tagging frameworks and offer QA support - Proactively identify issues, recommend resolutions, and collaborate with business leaders for enhancements - Manage the implementation and tracking of digital marketing initiatives Qualifications Required: - Subject matter expert with 8-10 years of total experience, including 4-6 years using Adobe Analytics Suite - Proficiency in tagging technologies such as GTM, Adobe DTM, Tealium, or Ensighten - Experience in technical architecture/framework of analytical ecosystems - Ability to design solutions and write technical documentation for medium/large scale commercial websites - Strong stakeholder management skills with excellent communication and presentation abilities - Quick learner, problem solver, and self-motivated individual - Proficiency in Adobe Analytics and Google Analytics platforms - Familiarity with tagging tools like Adobe Launch, Tealium IQ, Google Tag Manager - Knowledge of web languages including HTML, JavaScript, jQuery, and Data Layer - Experience in setting up DataLayer format and collaborating with front-end development teams - Ability to explain analytics to various groups with differing levels of knowledge - Strong executive and time management skills to prioritize work effectively in a demanding environment Additional Company Details: EY is dedicated to building a better working world by creating long-term value for clients, people, and society while fostering trust in the capital markets. With diverse teams in over 150 countries leveraging data and technology, EY provides assurance and helps clients grow, transform, and operate across various services. Through expertise in assurance, consulting, law, strategy, tax, and transactions, EY teams strive to address complex global challenges by asking better questions and finding innovative solutions.,