Job
Description
Role Overview: As the YouTube Indias Culture and Trends Manager, your role is to be an expert in the latest video trends in India. You will focus on understanding and building the creative ecosystem of the web, specifically related to YouTube. You will work as part of the YouTube Culture and Trends team, utilizing data to track trends and connect YouTube stories and content to users. Your responsibilities will include overseeing projects related to short-form trends, channels, and videos, developing content strategies, and using data to enhance user experiences. Key Responsibilities: - Manage local programming efforts, reviewing videos and channels while considering policies and cultural sensitivities for Indian audiences. - Act as an in-house expert on YouTube videos, creators, and fandom in India, tracking memes, songs, hashtags, and trends on a daily basis. - Analyze trends data to identify patterns and cultural insights for program strategies and provide data-driven recommendations for marketing and communication initiatives. - Create narratives based on trends for key YouTube moments in India and occasionally represent YouTube as a spokesperson on emerging trends. - Contribute to the global development of resources and tools to enhance trend identification and analysis. Qualifications Required: - Bachelor's degree or equivalent practical experience. - 4 years of experience in marketing, with a focus on growth, performance, direct response, social, digital, cloud, events, etc. - Experience collaborating cross-functionally with various stakeholders and teams. - Experience working in breaking news environments, editorial platforms, or social media companies, specifically tracking memes, songs, and trends. - Ability to build collaborative partnerships with partners and cross-functional teams. - Ability to handle multiple projects simultaneously in a dynamic environment. - Excellent written and verbal communication skills, including professional public speaking experience with fluency in Hindi and additional Indian regional languages. - Passion for the web video/YouTube ecosystem and digital culture, with knowledge of the web content landscape in India.,
