Job Description – Marketing ManagerAbout the RoleWe are seeking a dynamic marketing manager with focused experience in PR, Social Media & Content Management to be a key contributor to our Marketing team. This role will be instrumental in shaping and executing a fully integrated PR and Social Media strategy, amplifying CRIF’s reputation and brand voice across multiple channels.Key Responsibilities1.Strategic Communication & Brand Positioninga.Develop and implement a comprehensive PR and Social Media strategy, ensuring alignment with business goals.b.Craft impactful content supporting PR, Social Media, and SEO, tailored for diverse audiences and optimal platforms.c.Define success metrics and analyse performance to continuously improve strategy.d.Work closely with external agencies to optimise brand outreach2.Content Development & Thought Leadershipa.Lead the creation of compelling, high-quality content including media releases, thought leadership articles, social media narratives, videos, presentations, and more.b.Maintain consistency in corporate messaging, ensuring a cohesive voice across channels.c.Work towards positioning the executive leaders and the CRIF brand and thought leaders and subject matter experts through impactful contentd.Leverage storytelling techniques to enhance brand engagement.3.Stakeholder & Crisis Communicationsa.Build and maintain strong relationships with media, analysts, influencers, and internal stakeholders.b.Provide strategic counsel on communication initiatives, ensuring effective PR coverage and brand positioning.c.Support crisis communication readiness, refining response frameworks and processes.4.Corporate Events & Product Launchesa.Contribute to the planning and execution of product launches and corporate events, optimizing multi-channel visibility.b.Identify and apply for corporate awards, enhancing brand credibility and industry recognition.5.Social Media & Digital Presencea.Oversee the creation and execution of data-driven social media campaigns, ensuring engagement and measurable impact.b.Ensure best practices across platforms, optimizing paid, earned, and owned media strategies.c.Collaborate with PR, social media, and SEO agencies to ensure timely and high-quality delivery.Qualifications & Expertisea.Postgraduate degree in Mass Communication or MBA in Marketing (preferred)b.5–8 years of experience in PR, Social Media, and Content strategy within financial services, technology, or leading PR agencies.c.Proven expertise in developing and executing integrated PR and Communications strategies with measurable impact.d.Exceptional content development and storytelling skills, adaptable across different formats and audiences.e.Strong grasp of media PR, digital branding, and social media growth strategies with a keen eye on ROI.f.Experience managing social media platforms (LinkedIn, Instagram, Twitter, Facebook), tools and media activations.g.Excellent communication and collaboration skills, with the ability to engage stakeholders across levels.h.A solutions driven mindset with a capability of anticipating challenges and adapting strategiesi.A self starter who takes initiative and leads and executes with excellencej.Strong interpersonal skills, able to foster positive working relationships with internal stakeholders and external agencies

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. Responsibilities Define and execute the marketing and communication activities according to our marketing plan Coordinate all marketing activities to generate leads Collaborate with other teams to promote offerings Inform clients and prospects of products and services through creative marketing strategies Track performance of all marketing campaigns Qualifications Bachelor's degree or equivalent experience 3+ years' experience in marketing Ability to multi-task Strong verbal, written, and organizational skills

CRIF High Mark is India's first full-service credit information bureau which comprehensively covers credit information for all borrower segments – MSME and Commercial borrowers, Retail consumers and Microfinance borrowers – across the vast expanses (whether urban or rural areas) of our country. With one of the largest databases of individuals and businesses from over 4000 financial institutions, CRIF High Mark provides credit information services for and supports millions of lending decisions every month. CRIF is a global Fintech offering banks, financial institutions, utility companies, insurance companies, telecom players and businesses qualified support in every phase of the customer relationship: from the planning of development strategies to the acquisition, through to portfolio management and credit collection. It is included in the prestigious FinTech 100, a ranking of the leading global technology solution providers in the financial services industry. CRIF has an international presence, operating over four continents (Europe, America, Africa, and Asia) in 50 countries with more than 10,500 financial institutions, 600 insurance companies, 82,000 business clients, and 1,000,000 consumers using CRIF services. CRIF High Mark has headquarters in Mumbai, development and operations center at Pune. Key Responsibilities: · B2B account management & acquiring new customers in the assigned geography. · Candidate may be required to manage a team of Client Relationship Managers and ensure achievement of the team’s revenue targets and business objectives. · Effectively network and establish relationships with key account stakeholders, including understanding their business requirements. · Identify, sell, close, and manage potential opportunities within existing customer relationships. · Prospect sales opportunities from new customers to generate incremental revenue. · Build expertise in CRIF High Mark’s products & solutions, collaborate with subject matter experts to develop strategic solutions to address customer requirements. · Create use case-based sales pitches, derive inferences from aggregated data and identify business opportunities. · Build and manage a healthy sale pipeline in CRM. · Willingness to work in a dynamic environment and demonstrated self-driven behaviour towards increasing individual competence. Desired / Preferred Skills: Postgraduate; Preferably MBA in Sales & Marketing. · 5+ years of experience in B2B BFSI Sales, relationship management at banks (retail or SME), or selling information services or information products (not software). · Fair understanding of the credit bureau solution and lending system in India. · Knowledge of sales / presales to banking, insurance or telecom clients + understanding of end customer lifecycle for these segments is preferred. · Understanding of technology, data analytics and IT systems is preferred. · Previous experience in Institutional Sales and Business Development activities such as opportunity assessment, lead generation and deal closure. · Proven track record of achieving sales targets and growing revenue through consultative selling. · Strong communication, organizational, verbal & written skills and demonstrated ability to build strong client relationships. · Proficiency in MS Office applications and other relevant software applications. · Flexibility to travel as needed.