Creative Strategist - Online Brand Marketing

As a Creative Strategist, your role will revolve around deeply understanding Gen Z culture, trends, and digital behavior. Your expertise in social media will be crucial in building a strong online presence for brands. - Develop trend-driven content strategies customized for Gen Z audiences. - Plan and implement end-to-end social media content across platforms like Instagram and short-form platforms. - Analyze market trends, media consumption patterns, audience preferences, and platform behavior to identify content opportunities. - Stay updated on social media algorithms, new features, platform updates, and suggest creative approaches accordingly. - Identify viral moments, hooks, and formats aligned with brand voice. - Collaborate closely with content creators, designers, and video editors. - Manage social calendars, campaign ideation, and platform-wise strategies. - Monitor performance, insights, and platform analytics to enhance engagement. - Strengthen brands" online presence through innovative and fresh creative ideas. - Stay abreast of pop culture, memes, reels trends, and creator ecosystems. Requirements: - 3+ years of experience in social media, content strategy, or digital creation. - Strong understanding of Gen Z psychology, humor, references, and digital habits. - Proven experience in managing or growing engaging social media pages. - Ability to conceptualize viral ideas and translate them into executed content. - Excellent sense of aesthetics, storytelling, and digital-first creative thinking. - Capable of thriving in a fast-paced, trend-heavy environment. As the ideal candidate for this role, you should be plugged into trending reels, meme culture, and the creator economy. Your experience with youth-centric brands, content studios, or social media agencies will be advantageous. You are expected to think creatively, work swiftly, and bring fresh creative energy to the table.,