Creative Strategist (Meta Ads)

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Location:

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About Salt Media

Salt Media is a D2C growth agency built for brands that want to scale without chaos.

We take a creative-first approach to paid marketing, combining performance data with storytelling that actually sells.

We work with fast-scaling D2C brands across India, managing multi-crore spends on Meta & Google.

Creative Strategist

Role Overview

creative brain

You’ll turn data and consumer insights into scroll-stopping ad concepts, hooks, and scripts that actually convert.

You’ll work closely with the founder and media team to build, test, and scale creative frameworks across multiple D2C brands.

owning the creative performance pipeline

Key Responsibilities

• Ideate and script high-converting UGC-style ads for Meta.
• Analyse creative performance (CTR, Hook rate, Thumbstop, etc.) to find insights and patterns.
• Develop creative testing frameworks and structure experiments across accounts.
• Collaborate with editors, designers, and media buyers to align story, style, and performance.
• Conduct competitor and trend research to identify new creative angles.
• Lead creative reviews and maintain Salt Media’s quality and storytelling standards.

Requirements

• Minimum

  2 years of experience

  in

  creative strategy or copywriting

  (preferably for D2C/eCommerce).
• 
  
• Strong understanding of

  Meta ad performance metrics

  , CTR, Hook rate, Thumbstop, etc.
• 
  
• Deep interest in

  storytelling, content psychology, and user behaviour.

• 
  
• Ability to

  ideate, write, and structure

  performance-driven ad scripts.
• 
  
• Ready to

  unlearn and rethink

  traditional advertising norms.
• 
  
• Curious, self-driven, and obsessed with decoding why some ads work better than others.

Why Join Salt Media

• You’ll own the creative process end-to-end, not just execute briefs.
• Work directly with D2C founders and a team that values speed, clarity, and creativity.
• Your ideas won’t sit in decks, they’ll run live and reach millions.
• A high-growth, no-bureaucracy environment built for experimentation.
• 100% Remote, we want you to save those 2 hours you’d spend commuting
• Flat Hierarchy, You will be a part of the core team