Creative Strategist (for Ecommerce Brands)

3 - 7 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Job Type

Full Time

Job Description

As a Creative Strategist, you will be the bridge between strategy, content, and performance, responsible for leading creative directions, scripting high-converting UGC ads, and managing influencer-driven campaigns. This role is perfect for someone who thrives on understanding consumer psychology, spotting trends, and crafting formats that go viral. **Key Responsibilities:** - Creative Strategy - Develop and brief paid media creatives across Meta, TikTok, and YouTube - Research competitors and trends to propose new ad angles and creative formats - Build moodboards and swipe files to guide the creative + design team - Scripting & UGC - Write UGC ad scripts tailored for different funnels (TOF, MOF, BOF) - Identify and adapt viral ad formats for client campaigns - Collaborate with editors and designers to turn scripts into winning creatives - Influencer Campaigns - Plan, negotiate, and execute influencer campaigns for D2C brands - Create influencer briefs and ensure deliverables meet campaign goals - Manage timelines, approvals, and content delivery - Social Media Strategy - Oversee content planning and execution across platforms - Develop content calendars and campaign concepts aligned with growth goals - Analyze social media performance and refine strategies based on data **Requirements:** - 3+ years of experience in creative strategy, content, or growth roles in agencies - Strong background in D2C brands and eCommerce-focused campaigns - Proven ability to script UGC ads and drive measurable campaign results - Hands-on experience with social media management and content planning - Good design sense + ability to guide designers and editors on ad templates - Familiarity with AI tools (ChatGPT, Foreplay, MidJourney, Canva, etc.) for creative ideation If you join us, you will work directly on fast-scaling D2C brands with a visible impact. You will have the opportunity to experiment with viral formats and bold creative ideas in a high-ownership role with rapid growth opportunities. **How to Apply:** Send your CV, portfolio (UGC scripts, ad campaigns, or social case studies), and a short note about your favorite ad campaign.,

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