Creative Partnership Lead

Creative Partnership Lead

Experience:

Location:

This role leads the development of a vibrant creator ecosystem across India, focusing on onboarding, retention, and engagement. It requires strategic thinking, hands-on execution, and strong relationships with creators in multiple Indian languages. The goal is to drive high-impact content and audience growth through localized creator strategies.

Key Responsibilities:

• Creator Ecosystem Development:

  Design and execute a strategy to build and scale a robust creator ecosystem from scratch across multiple languages and content genres.

• Creator Onboarding:

  Identify, approach, and onboard creators aligned with our platform's audience and content vision.

• Creator Retention & Engagement:

  Build and maintain strong, long-term relationships with creators to ensure consistent participation and satisfaction.

• Multilingual Collaboration:

  Manage creators across diverse linguistic backgrounds, ensuring regional content relevance and cultural alignment.

• Content Volume & Traction:

  Drive measurable growth in content output, engagement, and reach through creative campaigns and collaboration models.

• Innovation & Community Building:

  Conceptualize new formats, contests, or initiatives that motivate creators and strengthen the community.

• Strategy & Project Management:

  Own the end-to-end lifecycle of creator programs from ideation and planning to execution, tracking, and optimization.

• Performance Tracking:

  Monitor key creator metrics (onboarding, retention, engagement, content traction) and present insights for continuous improvement.

• Cross-Functional Collaboration:

  Work closely with content, marketing, and product teams to align creator output with organizational goals.

Requirements:

• 58 years of experience

  in creator partnerships, influencer management, or digital content strategy.

• Strong network

  across the creator/influencer ecosystem (pan-India, multilingual preferred).

• Proven ability

  to build creator programs or communities from scratch.

• Strong project management, execution,

  and stakeholder coordination skills.

• Deep understanding

  of social media platforms (YouTube, Instagram, Moj, Josh, etc.) and content trends.

• Excellent communication

  and negotiation skills.

• Strategic mindset

  with a creative approach to problem-solving.

• Experience

  in digital media, influencer marketing agencies, or creator-led platforms.

• Comfort working

  with regional language creators and local content ecosystems.

• Exposure

  to analytics and performance tracking tools.