Job Title: Brand Marketing & Communication Lead – Asianet News Digital & IndigoMusic Location: Bengaluru (On-site) Reports To: Editorial Lead Experience: 8–12 years in brand and digital marketing (digital media/news/music experience preferred) Role Overview: We are looking for a dynamic and strategic Brand Marketing & Communication Lead to drive the brand presence, engagement, and growth for both Asianet News Digital and IndigoMusic. This role blends storytelling, content strategy, campaign execution, and digital marketing across two culturally distinct media platforms—one news-centric, the other music-driven. Key Responsibilities: Brand Strategy & Positioning Define and execute tv brand strategy for both platforms with distinct audience personas and brand voices Maintain consistency in brand messaging across digital, social, radio, and on-ground activations Digital Marketing & Campaigns Lead digital marketing campaigns, including paid media, social content, and influencer partnerships Develop integrated marketing plans aligned with editorial and programming calendars Collaborate with internal teams to amplify content and IPs on digital and social media Communication & PR Manage brand communication and PR efforts—press releases, media outreach, and public statements Build visibility through strategic communication, thought leadership, and brand storytelling Cross-Platform Integration Drive synergies between the radio (Indigo 91.9 FM) and digital (IndigoMusic.com, Asianetnews.com) assets Align marketing efforts across music, news, events, and branded content opportunities Partnerships & Monetization Support Work closely with sales, content, and strategy teams to package and pitch branded content solutions Support partnership marketing with co-branded campaigns and event activations Skills & Qualifications: Bachelor's/Master’s in Marketing, Communications, or related field 8–12 years in digital/media brand marketing with experience in both performance and content-led campaigns Strong grasp of digital tools (Meta Ads, GA4, YouTube, CRM platforms) Proven ability to handle diverse audience groups – news consumers & music lovers Excellent creative, communication, and project management skills Show more Show less

Company Description Asianet News Network Pvt. Ltd. is a multi-platform and multi-channel media group with presence in Broadcast, Radio, Digital, and Print. It is renowned for its top-ranking news channels, including Asianet News TV in Kerala and Suvarna TV in Karnataka. The group also operates Indigo 919, a leading international music radio channel in Bangalore and Goa, and Asianetnews.com, a top 10 digital news platform in India. Known for its unbiased reportage and advocacy for underprivileged communities, the company engages a diverse audience through innovative programming and formats. Role Description This is a full-time, on-site role for a Paid Intern located in Bengaluru. The intern will assist with various tasks including research, content creation, data analysis, and social media management. Daily responsibilities also include supporting the editorial team in news gathering, writing articles, and participating in team meetings. The intern will gain hands-on experience in a fast-paced news environment. Qualifications Strong writing and communication skills Ability to conduct thorough research and analyze data Proficiency in social media management Basic understanding of digital marketing and content creation Adaptability and willingness to learn in a dynamic environment Ability to work independently and as part of a team Familiarity with media and journalism principles Currently pursuing or recently completed a degree in Journalism, Communications, or a related field Show more Show less

As an MIS Executive - Digital Sales in the Digital Media sector, you will be responsible for collaborating with the Sales and AD-Operations teams on a daily basis to monitor RO's received and the status of executed campaigns. Your primary tasks will include maintaining a comprehensive MIS, conducting detailed analysis of campaign deliveries, and communicating any discrepancies or shortcomings in campaigns to Senior Management regularly. Additionally, you will be tasked with preparing sales-related MIS reports, comparing AOP Vs Actual KPIs, and fulfilling ad hoc reporting requirements. To excel in this role, you are required to have 2-3 years of relevant experience in Digital Media. Proficiency in Excel and PowerPoint is essential for this position, along with strong communication skills. You should be capable of independently delivering assigned tasks and possess a sound understanding of accounting and operations principles. This position is based in Bangalore and requires on-site presence. If you are looking for a challenging opportunity to leverage your analytical skills and contribute to the success of digital sales campaigns, this role is ideal for you.,