Creative Manager - UGC

About WeDo Marketing

WeDo Marketing is a performance-driven Influencer & UGC marketing agency helping brands win in multilingual India. We create culturally relevant, high-converting UGC and influencer content across Hindi and South Indian languages.

We’ve worked with leading brands like Mamaearth, Seekho, Himalaya, boAt, and fast-growing apps & D2C brands handling everything from creative strategy to scripting, creator direction, and end-to-end execution.

Role Overview:

Creative Manager – UGC & Regional Content

This role is ideal for someone who understands what makes UGC ads work, especially for South Indian audiences, and can lead both ideas and execution.

Key Responsibilities

1. UGC Scriptwriting & Copy

• Write high-converting UGC ad scripts (problem–solution, negative-to-positive, vox-pop, testimonials, skits, info-led ads, etc.)

• Ensure scripts are platform-native (Instagram Reels, Shorts, Ads)

• Adapt tone & messaging for Hindi, English, and South Indian audiences

• Keep scripts culturally relevant, trend-aware, and performance-focused

2. Creative Direction

• Give clear creative direction to creators and internal teams:

• How to start the video (hook)

• Expression, tone, body language

• Delivery style (natural, non-scripted feel)

• Suggest ways to make videos more engaging & scroll-stopping

3. Client Briefing & Creative Thinking

• Understand client requirements, goals, and brand tonality

• Add your own creative inputs instead of blindly following briefs

• Convert client objectives into clear creative angles & scripts

4. Regional & Cultural Understanding

• Strong understanding of South Indian culture, language nuances & trends

• Ability to spot what will work in Tamil / Telugu / Malayalam / Kannada contexts

• Avoid generic or North-India-centric scripting for South audiences

5. End-to-End UGC Execution

• Own the creative delivery of UGC campaigns:

• Script → creator brief → shoot guidance → final output check

• Coordinate with creators, editors, and ops team

• Ensure timelines, quality, and creative consistency are maintained

Must-Have Skills & Qualifications

• 2–5 years experience in UGC, ads, digital content, or creative roles

• Strong UGC ad scripting & copywriting skills

• Deep understanding of UGC ads that convert

• Good command over Hindi & English

• Working understanding of at least one South Indian language

• Knows Instagram, Reels, Shorts, trends & ad formats

• Ability to manage multiple scripts & campaigns at once

Preferred (Good to Have)

• Experience working with apps, D2C, or performance marketing teams

• Has guided creators or content teams before

• Familiar with Meta ads creatives & what brands look for

• Can review videos from a performance & creative POV

Why This Role is Important

This role is not just about writing scripts it’s about owning the creative outcome of UGC campaigns and ensuring every video feels authentic, engaging, and regionally relevant.

How to Apply

Please share your resume and sample UGC scripts/work links while applying.

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