Creative Manager

Responsibilities:

Creative Leadership & Team Management

• Lead and inspire a multidisciplinary creative team, including designers, copywriters, and content strategists.
• Foster a collaborative and innovative environment that encourages creative excellence and professional growth.
• Oversee the development of creative briefs, ensuring alignment with marketing objectives and brand guidelines.

Campaign Development & Execution

• Conceptualize and execute integrated marketing campaigns that drive user engagement and brand awareness.
• Ensure consistency in messaging and visual identity across all marketing materials and platforms.
• Ensuring projects are completed on time and within budget.

Brand Strategy & Positioning

• Collaborate with the marketing team to define and refine the brand's voice, tone, and visual identity.
• Monitor industry trends and competitor activities to inform creative strategies and maintain a competitive edge.
• Develop and maintain brand guidelines to ensure consistency across all touchpoints.

Cross-Functional Collaboration

• Work closely with product, technology, and sales teams to understand business objectives and translate them into compelling creative solutions.
• Coordinate with external agencies and vendors to execute large-scale campaigns and initiatives.

Performance Analysis & Optimization

• Analyse the effectiveness of creative campaigns using key performance indicators (KPIs) and analytics tools.
• Provide actionable insights and recommendations to optimize future campaigns and improve ROI.

Required Skills & Qualification:

• Bachelors degree in Graphic Design, Marketing, Communications, Fine Arts, or a related field.
• Strong portfolio showcasing creative work across various media, including digital, print, and video.
• Expertise in design tools (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects) and project management tools
• Exceptional leadership and people management skills to inspire, mentor, and motivate creative teams.
• Strong understanding of branding, marketing, and the ability to align creative strategies with business goals.
• Excellent communication skills to clearly and persuasively present ideas to creative teams and non-creative stakeholders.
• Ability to manage multiple projects and deadlines in a fast-paced, deadline-driven environment.
• Strong attention to detail and commitment to delivering high-quality work.
• Strategic mindset with the ability to maintain a creative vision aligned with business objectives.
• Experience collaborating with creative agencies, freelancers, and vendors.
• Problem-solving abilities, with a focus on generating innovative and effective creative solutions.