Creative Director

Job title:

• Creative & strategic leadership
• Own the end-to-end creative process - from insight mining and conceptualization to final execution.
• Translate business and marketing objectives into distinctive brand narratives and visual storytelling.
• Maintain high creative standards and ensure a consistent brand tone, design language, and visual identity across all touchpoints.
• Campaign development & execution
• Lead the conceptualisation and execution of integrated brand campaigns across Print, Outdoor, Retail, Digital & Social, Film / DVCs / Content, Experiential & Activation.
• Oversee video edits, motion graphics, post-production, and film production, working closely with editors, animators, and production partners.
• Art & design leadership
• Provide strong design direction on visual craft, typography, layouts, photography style, film treatment, colour theory, and overall art aesthetics.
• Drive innovation in visual design, exploring new trends, formats, and creative technologies (AI-assisted tools, generative design, etc).
• Collaboration & project management
• Partner closely with Strategy, Client Servicing, Production, and Media teams to ensure creative alignment with brand goals.
• Manage multiple projects, timelines, and dependencies while ensuring output quality and timely delivery.
• Review and approve creative assets; provide structured and actionable feedback.
• Leadership & team development
• Lead, mentor, and inspire a multidisciplinary creative team — art directors, designers, animators, motion editors, and visualizers.
• Foster a culture of collaboration, experimentation, and continuous improvement.
• Advocate for the creative team, ensuring they have the clarity, guidance, and resources to produce their best work.
• Client & business orientation
• Present creative strategies and concepts to internal stakeholders and clients with clarity and conviction.
• Demonstrate strong business understanding and ensure creative solutions drive brand preference, conversion, and business impact.
• Ensure creative deliverables stay within budget and production costs.
• Strong strategic and conceptual thinking with exceptional visual problem-solving ability.
• Outstanding aesthetic sense and craft mastery - design, typography, layouts, and visual storytelling.
• Deep understanding of digital ecosystems, social-first content, and platform-native creative thinking.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere/After Effects) and Figma or similar tools.
• Ability to lead film direction: supervising the production process, video edits, motion/post-production, and final output.
• Excellent client communication, presentation, and persuasion skills.
• Ability to manage pressure, tight deadlines, and multiple stakeholders with ease.

Educational qualification:

Preferred industry background: