Job
Description
About the Role: Were seeking a Creative Design Lead to own and drive the visual communication strategy for in-app ad campaigns, marketing collaterals, and innovation projects across the Paytm Ads ecosystem. As the Creative Design Lead, you'll manage end-to-end design responsibilities from stakeholder communication and creative strategy to hands-on design execution and team management. You'll collaborate cross-functionally with business, marketing, and product teams to deliver high-impact, performance-oriented creatives. Key Responsibilities: Creative Direction & Execution Lead the design development for in-app ad creatives, banners, videos, and marketing briefs into strong visual concepts aligned with brand and campaign & Stakeholder Management Manage and mentor a team of junior designers, providing feedback and quality with internal stakeholders, category teams, account managers, and product owners to align on campaign objectives and Visual Communication Design marketing collaterals including case studies, sales decks, social media creatives, and video on campaigns tailored for both merchants and consumers across Testing & Performance Optimisation Lead bi-weekly A/B testing of creatives and derive learnings from ad performance metrics like CTR and & System Design Contribute to developing creative guidelines and templates for Paytms self-serve ad design processes and maintain consistency in visual language. Qualifications: - 8-10 years of experience in creative or visual design, with at least 12 years in a lead or managerial portfolio showcasing marketing collaterals, digital banners, video snippets, and ad in tools like: Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) & Figma - Basic knowledge of motion/animation is a working with cross-functional teams and ability to deliver high-quality work under tight communication and project management working with external clients or brand : Background in ad-tech, digital marketing, or performance marketing.
