Creative Content Lead for Social Media (Women Only)

We’re looking for a multi-talented creative leader who can think strategically, craft compelling stories, and personally represent The Good Doll’s voice across platforms. This person will be both the architect of our content vision and its performer — appearing in videos, speaking to our community, and making Nilah’s world feel alive.

You will:

● Shape the brand’s storytelling direction across social media, video, and other content channels

● Oversee and manage the social media calendar and execution

● Write and review content with our copywriter

● Collaborate with our illustrator, photographer, videographer, and ad specialist

● Be the human face/voice in select videos, Reels, and community interactions

Key Responsibilities:

1. Content Strategy & Creative Direction

● Develop a monthly content roadmap for 4 key streams: Nilah’s daily life, product highlights, behind-the-scenes, and producer focus

● Lead brainstorming and concept creation for campaigns, collaborations, and launches

● Ensure all content aligns with our brand guidelines, tone, and purpose

2. Social Media Management

● Plan, schedule, and oversee content across Instagram, Facebook, and YouTube Shorts

● Monitor performance, track KPIs, and optimise based on insights

● Work closely with the ad specialist to boost high-performing posts

3. Brand Representation

● Appear in short-form videos, stories, and live sessions as the friendly, authentic voice of The Good Doll

● Record video messages for customers, partners, and followers

● Participate in school visits, pop-ups, and other brand events

4. Team Collaboration

● Guide and inspire our creative team (illustrator, videographer, copywriter)

● Work with operations and sales to align content with product availability and campaigns

What We’re Looking For

● Experience: 3–6 years in social media, content strategy, brand storytelling, or related fields

● Personality: Warm, confident, articulate, and comfortable on camera

● Skills: ○ Strong storytelling and copywriting skills

○ Understanding of Instagram, Facebook, YouTube algorithms

○ Creative direction for photography and video

○ Basic familiarity with analytics tools (Meta Insights, Google Analytics)

● Bonus: Experience in children’s content, handmade products, or purpose-driven brands

Why Join Us?

● Build a brand with a social mission and creative heart

● Live and work in the scenic Nilgiris

● Be part of a small, passionate team creating something truly unique for India and beyond

How to Apply

Send your resume, a short video introducing yourself, and 2–3 examples of past work to suhas@thegooddoll.in.

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person