Corporate Communications Executive

Role & responsibilities:-

Responsibilities:

• Strategic Leadership:

  Architect a holistic demand generation strategy that aligns with corporate goals and revenue targets. This includes defining the ideal customer profile, mapping the buyer's journey, and establishing key performance indicators (KPIs) and metrics for success.

• Campaign Orchestration:

  Lead the design, execution, and optimization of sophisticated, end-to-end demand generation campaigns. This involves leveraging a diverse channel mix, including but not limited to paid media, SEO/GEO, content syndication, email marketing, webinars, and account-based marketing (ABM) initiatives.

• Performance & Analytics:

  Own the end-to-end performance of the demand generation function. Implement robust tracking, analysis, and reporting mechanisms to measure campaign effectiveness, analyze funnel metrics, and derive actionable insights. Present findings and strategic recommendations to leadership and stakeholders.

• Technology & Systems:

  Act as a subject matter expert for the marketing technology stack, with deep expertise in marketing automation platforms (e.g., Marketo, HubSpot, Pardot), HubSpot expertise is a must and CRM systems (e.g., Salesforce). Ensure seamless integration and data hygiene to maintain a single source of truth for all marketing and sales activities.

• Cross-Functional Alignment:

  Cultivate strong, collaborative relationships with key stakeholders across sales, product marketing, content, and sales operations. Facilitate regular communication to ensure lead quality, optimize the handoff process, and align on joint revenue goals.

• Budget & Resource Management:

  Manage the demand generation budget with a focus on maximizing return on investment (ROI). Make data-informed decisions on resource allocation, vendor selection, and media spend.

• Team & Vendor Leadership:

  Lead, mentor, and develop a team of demand generation professionals. Manage external agencies and contractors, ensuring high-quality deliverables and alignment with strategic objectives.