Job
Description
Skill required: Marketing Operations - Content Creation Designation: Copywriting Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Copywriters and impact :Addressing cultural nuances Locally relevant copy with tonalitySpeed to deliver urgent activities which might be small but required at pace Bi-lingual in many casesThe role will include research, industry-related topics (combining online sources, interviews and studies), writing clear marketing copies to promote products/services, preparing well-structured drafts using CMS/tools, proofreading & editing content before publication, coordinating with marketing and design teams to illustrate articles, conducting simple keyword research, using SEO guidelines to increase web traffic and identifying customers needs and gaps in the content and updating on website. What are we looking for? Develop high-quality, engaging marketing copy for various channels, including digital, print, social media, and email campaigns, banners. Ensure all content is culturally relevant, linguistically accurate, and aligned with the brand s voice and messaging. Collaborate with the global marketing team to adapt and localize content for the target market. Proofread and edit content to ensure it meets the highest standards of quality and accuracy. Implement feedback from stakeholders and make necessary revisions to improve content effectiveness.Stay updated on cultural and linguistic shifts to ensure content remains current and effective. Work closely with cross-functional teams, including designers, marketers, and project managers, to deliver cohesive and impactful campaigns. Participate in regular meetings with the global marketing team to share insights, updates, and feedback. Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
