Copywriter/Content Specialist

Lenskart is looking for writers who have a passion for writing and a vision for outstanding user experience, and can weave both together with great content. We want creators who are witty in their writing, brand-led in the way they think, and excited about the idea of working in a fast-paced work environment. If you believe you can create magic with words, then this is the perfect place for you! The role involves creating editorial-led commerce experiences and leading our brand transformation journey across various consumer interfaces - online, offline, packaging, social media, digital platforms, new collections, and trend launches. Responsibilities: - Develop and execute effective digital-first communication strategies to bring alive Lenskart's new creative direction where eyewear is positioned at the intersection of culture, fashion, and identity. - Own the brand from a content perspective; tonality and expression across different countries including the US, India, Middle East, and South East Asia. - Collaborate with the brand, design, and fashion studio teams to manage content requirements across different verticals, applying strategic thinking to content creation, UI/UX content, and building content libraries. - Constantly launch new trends in content experience from a global perspective. - Optimize content strategy for a better viewer experience. - Have an eye for detail in different mediums: create a consistent experience across various brand touchpoints such as the app, stores, packaging, products, emailers, notifications, social media, campaign launches, new collection launches, and big sale events. Background and Skills: - Experience in editorial and ecommerce is a significant advantage, even if gained separately. - Experience in fashion editorial (online or offline) is a must. - Ability to write headlines and short-form content on fashion with personality and character. - Ability to simplify complex topics for readers to understand and enjoy. - Understanding and experience with SEO is a bonus, although not mandatory. Experience: We are hiring at different levels for multiple roles with 4+ years of experience and above.,