Copywriter

Content Writer or Copywriter

Key Responsibilities:

Content Creation:

Conceptualize and write social media posts, reels, videos, ads, banners, and other forms of digital content.

Copywriting:

Develop concise, eye-catching, and innovative headlines and body copy for a range of digital materials.

Research:

Conduct research to source facts, statistics, trends, and financial insights (especially related to stocks and securities) to inform and enhance content.

Team Collaboration:

Brainstorm and collaborate with the team on new ideas and strategies to elevate brand presence.

Audience Engagement:

Build and nurture a following on social media by producing engaging and shareable content tailored for Gen Z.

Competitive Research:

Research industry trends, competitors, and financial content benchmarks to create original, innovative content that stands out.

Cross-Department Collaboration:

Work with campaign managers, creative teams, and designers to bring ideas to life.

Content Variety:

Write across multiple platforms, including websites, blogs, articles, social updates, case studies, guides, white papers, and more.

Community Interaction:

Respond to audience queries and comments on social media platforms.

Additional Content Creation:

Develop content for e-books, podcasts, and other digital formats.

Content Gap Analysis:

Identify gaps in existing content and recommend new topics based on customer needs, emerging trends, and developments in the financial sector.

Consistency:

Maintain consistency in tone, style, fonts, and images across all content.

Editing:

Review and edit content produced by other team members to ensure high quality and alignment with brand voice.

Performance Analysis:

Monitor marketing metrics and suggest content optimizations to improve engagement.

Innovative Ideas:

Collaborate with other departments to brainstorm and implement fresh, innovative content ideas.

Skills & Experience We Require:

Proven Experience:

BFSI Experience:

Portfolio:

Research Skills:

Writing & Editing:

Deadline-Oriented:

Creative Passion:

Gen Z Insight:

Social Media Expertise:

Collaboration:

Pedigree:

Bachelor's or Master's degree in English, Journalism, Marketing, or a related field.