Copywriter Manager – Influencer Marketing

Job Overview

Copywriter Manager

Key Responsibilities

• Develop and oversee copy for influencer marketing campaigns across platforms, especially

  Instagram, YouTube, and emerging social media channels

  .
• Craft compelling

  ad copies, video scripts, captions, blogs, case studies, and campaign narratives

  .
• Collaborate with influencer managers, content teams, and creators to bring campaigns to life with engaging storytelling.
• Ensure brand voice and messaging consistency across all deliverables.
• Guide and mentor a team of writers to produce high-quality, on-brand content.
• Stay on top of

  social media trends, cultural moments, and digital innovations

  to drive fresh and relevant copy.
• Support B2B communication through case studies, presentations, and thought leadership content.
• Manage copy workflows, timelines, and quality control for multiple campaigns simultaneously.

Desired Skills & Experience

• Proven experience as a

  Copywriter/Copy Lead/Manager

  in influencer marketing, social media, advertising, or digital marketing.
• Strong writing, editing, and storytelling skills with the ability to adapt to different tones and audiences.
• Excellent understanding of influencer and digital ecosystems, particularly Instagram and YouTube.
• Strategic mindset with the ability to convert campaign objectives into compelling narratives.
• Strong organizational and time-management skills to handle multiple projects in a fast-paced environment.
• Proactive leader who can mentor, inspire, and manage a team of writers.
• Knowledge of new media trends, audience behavior, and digital-first communication styles.

About Ripple Links

creativity, technology, and people

fashion, food, entertainment, comedy, and lifestyle

• At Ripple Links, we thrive in a

  fast-paced, collaborative, and creative environment

  . Were looking for candidates who are

  imaginative, adaptable, and excited to craft stories that shape digital culture

  .