Copywriter

Company Description

Future Ink Media (now re-branded to Acid Marketing) is a comprehensive 360-degree digital marketing agency with operations in Bangalore and Mumbai.

Acid Marketing is the in-house marketing division of Garage.app, built to drive growth, performance, and brand visibility. Over time, Acid Marketing has evolved into a full-service digital marketing agency, working not only on Garage.app and Garage University but also with external brands across SaaS, startups, education, healthcare, lifestyle, hospitality, and more.

We're looking for a creative, detail-oriented Copy/Content Writer who understands how content works in a fast-paced agency environmentwhere storytelling, performance, SEO, and brand voice all come together.

Role Description

As a Copy/Content Writer at Acid Marketing, you will be responsible for creating high-quality, results-driven content across multiple brands and platforms. This role requires someone who can switch tones effortlessly, think strategically about content, and collaborate closely with performance marketers, designers, and strategists.

You will work on:

• Garage.app & Garage University (in-house brands)
• Multiple external client accounts (agency model)

Key Responsibilities

• Research and develop content for multiple industries and client brands, ensuring originality and relevance.
• Write engaging and conversion-focused content for:
• Social media captions & campaigns
• Ad copies (Meta, Google, LinkedIn, etc.)
• Website pages & landing pages
• Blogs & long-form articles
• Emailers & newsletters
• Adapt writing style, tone, and structure based on:
• Brand guidelines
• Target audience
• Platform and campaign objectives
• Optimize content for SEO, including:
• Keyword research
• Meta titles & descriptions
• On-page optimization
• Edit, proofread, and refine content to ensure clarity, accuracy, and consistency.
• Collaborate with:
• Performance marketing team (for ads & funnels)
• Design team (for creatives & layouts)
• Strategy team (for brand positioning and campaigns)
• Refresh and repurpose existing content to improve performance and engagement.
• Track content performance and incorporate insights into future content.
• Stay updated with digital marketing trends, content formats, and platform best practices.

Qualifications & Experience

• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field (preferred).
• 12 years of experience as a Content Writer / Copywriter, preferably in a digital marketing agency.
• Strong command of English with excellent writing, editing, and proofreading skills.
• Ability to research quickly and write confidently across diverse topics.
• Experience working with multiple brands or clients.
• Familiarity with SEO fundamentals
• Ability to manage multiple deadlines in a fast-moving agency environment.
• Basic understanding of digital marketing, funnels, and social media platforms.

Preferred Skills

• Understanding of social media content writing, ad copywriting and performance-driven content.
• Basic knowledge of HTML or web formatting.
• Experience writing for SaaS, startups, or B2B brands (bonus).