Copywriter

Job Summary

Copywriter

Key Responsibilities

• Write high-impact copy for

  performance marketing campaigns

  (Meta, Google, YouTube, landing pages, ads).
• Create

  scripts for influencer marketing

  including reels, short videos, stories, and brand integrations.
• Collaborate with creative, marketing, and performance teams to align messaging with campaign goals.
  
• Adapt tone and messaging across different platforms and audience segments.
  
• Brainstorm campaign ideas, hooks, and content angles that drive engagement and conversions.
  
• Ensure brand voice consistency across all communication.
  
• Optimise copy based on performance metrics and A/B testing insights.
  

Requirements

• 2+ years of experience

  as a Copywriter, preferably in a

  creative or digital agency

  .
• Proven experience in

  influencer marketing scripts

  and/or

  performance marketing content

  .
• Strong understanding of digital platforms and content formats.
  
• Ability to write clear, persuasive, and engaging copy.
  
• Experience working on multiple brands or campaigns simultaneously.
  
• Strong collaboration and communication skills.
  

Preferred Skills

• Experience with D2C, lifestyle, tech, or consumer brands.
  
• Understanding of performance metrics and conversion-focused writing.
  
• Familiarity with social media trends and creator-led content.
  
• Ability to ideate, not just execute.