Copywriter

As a talented copywriter, you will be responsible for creating engaging, informative, and high-quality written content that drives engagement and positions edexe learning as a leader in the EdTech industry. Your role will involve developing content across various platforms, aligning with the company's values, promoting its policies, and sharing the achievements and perspectives of key personnel. It is essential for you to stay ahead of industry trends and have a strong understanding of the EdTech space. **Key Responsibilities:** - **Content Creation & Strategy:** Develop compelling content that promotes edexe learning's vision, mission, and services, including blog posts, articles, social media content, email campaigns, and newsletters. - **Cross-Department Collaboration:** Work with the marketing, HR, and design teams to ensure content is aligned with business goals and supports the overall marketing strategy. - **Platform-Specific Content:** Create contents for different platforms, including social media, website, email newsletters, webinars, and promotional materials. - **Thought Leadership & Policy Representation:** Draft content that reflects the thought leadership of edexe learning's key personnel and accurately represents the company's values and educational approach. - **Content Performance:** Monitor and analyze the performance of content on different platforms, adjusting strategies and approaches based on engagement metrics and feedback. **Requirements:** - Bachelors/Masters degree in a relevant field. - Proven experience in content writing, blogging, or social media management in EdTech. - Strong creative writing and storytelling skills. - Ability to create engaging content for blogs, social media, and websites. - Experience in EdTech will be preferred. In this role, you will have the opportunity to work full-time at the edexe learning office in Calicut, Kerala. The company offers a flexible schedule, and proficiency in Hindi and English languages is preferred.,