Copywriter / Content Strategist (AI-Enabled)

Experience: 23 years (min. 2 years hands-on)

Location: Chennai

Function: Performance Copy + SEO + Content Systems

Role Purpose

Own conversion-focused storytelling across the funnelads, PDP/PLP, landing pages, email/WhatsApp, eBooks, print, scripts, and decksand run an AI-accelerated content engine that reliably lifts CTR and CVR. Take end-to-end ownership of website + Shopify content (all services & products), keep it fresh, optimized, and compliant, and publish two blog posts per week to build an engaged content-hub community.

What You'll Own

Website & Shopify Content Ownership (End-to-End)

Plan, create, edit, and publish content for all service pages, product pages (PDP/PLP), collection pages, landing pages, FAQs, and microcopy.

Maintain a content freshness schedule (audits, updates, pruning, internal links, schema/meta) and ensure brand, medical/legal, and claims compliance.

Operate the Shopify Blog (or CMS) with 2 posts/week; run editorial calendar, briefs, SME interviews, and visual coordination.

Build a reader community: CTAs to subscribe, comments/moderation, interlinks, recap newsletters, WhatsApp/Email distribution, and periodic pillarcluster series.

High-Conversion Web Copy

PDP/PLP modules, comparison/benefits tables, pricing, FAQs, reviews, and CRO microcopy.

Ad & Display Copy

Google/Meta/YouTube/TikTok ads, display/retargeting, hoardings/OOH headlines, CTAs.

Long-Form & Sales Collateral

eBooks/whitepapers, catalogues/line sheets, flyers/brochures, case studies, one-pagers.

Video & Stage Scripts

Video ad/product demo scripts, UGC prompts; stage scripts for public talks & events.

Presentations

PPT/Keynote narratives for sales, training, investor/partner decks.

SEO + GEO (Local) + Generative Engine Optimization

Intent research, keyword maps, on-page (titles/meta/H1/H2), internal linking, location pages, GMB copy; coordinate schema with dev.

AI Acceleration & Governance

Train custom GPTs with voice/tone, claims guardrails, and reusable prompt packs; build style guides, componentized copy blocks, and offer matrices.

Core Responsibilities

Produce unique, high-convincing, high-converting copy with systematic variant testing.

Keep web content current (offers, features, disclaimers, pricing), run quarterly content audits and monthly refreshes on top URLs.

Publish 2 quality blogs/week (pillar + cluster cadence), enable content distribution (email/WhatsApp, social snippets), and spark conversation (questions/CTAs).

Partner with design/video/dev for on-time launches; deliver precise copy decks (char limits, line breaks, alt text, captions).

Build and prioritize test backlogs (hooks, offers, formats) tied to CTR/CVR outcomes.

Required Skills:

Proven performance copy with measurable CTR/CVR lifts across search/social/display/video/OOH.

Web UX writing for PDP/PLP/LP, comparison tables, pricing, FAQs, CRO microcopy.

Long-form storytelling (eBooks, catalogues, flyers) and deck narrative skills.

Scriptwriting for video ads (6/15/30/60s), product demos, stage presentations.

SEO on-page + local SEO (keyword maps ? on-page rollout ? uplift in impressions/clicks).

AI workflows (prompt chains, tone transformers, outline?draft systems) with IP/compliance hygiene.

CMS publishing and content ops (Shopify Blog/Headless or WordPress/Webflowany two).

Tool Stack (you should already use most)

CMS/Publishing: Shopify (PDP/PLP/Blog, metafields), WordPress/Webflow (nice), GDocs/Notion.

SEO/Research: GSC, GA4, Ahrefs/SEMrush, Keyword Planner, AlsoAsked, AnswerThePublic; Schema coordination via dev/GTM.

CRO & Analytics: GA4, Looker Studio, Hotjar/Clarity; UTM builder.

Ad Platforms: Google Ads, Meta Ads, YouTube; DV360 specs familiarity.

Distribution & Community: Zoho Campaigns, WhatsApp BSP (Gupshup/Infobip), HubSpot (if used), Disqus/Shopify comments.

AI: ChatGPT (custom GPTs), Claude (nice), Surfer/Frase/ClearScope for on-page scoring.

Collab: Jira/Asana/ClickUp; Figma Inspect; Grammarly/Hemingway.

Certifications (Preferred)

HubSpot Content/Email Marketing

SEMrush/Yoast SEO (on-page & content)

CXL/Direct-Response copy (nice to have)

Must-Have 2+ Years Hands-On (Hard Screen)

Managing end-to-end website/Shopify content (services + products) with measurable organic traffic and CVR gains.

Shipping PDP/PLP & LP copy tied to ATC/CVR improvements.

Delivering eBooks, catalogues, flyers and PPT used by Sales/Performance teams.

Writing video ad scripts and stage scripts for leadership.

Running SEO on-page + local programs showing uplift in impressions/clicks/positions.

Building/using custom GPTs or prompt libraries to reduce time-to-first-draft by ?50%.

KPIs

CTR uplift (search/social/display/video)

CVR / ATC uplift on LP/PDP

Organic: clicks, sessions, top-10 keywords, returning readers, avg. engaged time

Content velocity: 2 blogs/week shipped with QA; refresh rate on top URLs

Community: blog subscribers, comments/engagement, newsletter open/click rates

Time-to-market: draft?publish cycle time; revision cycles

Attribution: assisted conversions from content hub