Copy Writer

Position: Copywriter

Location: Onsite - Udaipur (Raj.)

Job Type: Full time/ Permanent

About Beyoung:

Founded in 2018 from a Tier III City Udaipur, located in Rajasthan, Beyoung is a pioneering force in the fashion industry. Addressing a market void, especially in tier II, III & IV cities, where trendy clothing was limited by high costs, Beyoung focuses on revolutionizing fashion for the real Bharat. With a commitment to providing aspirational, convenient, and affordable fashion, Beyoung has grown from a four young minded venture to a team of over 200, delighting 30 lakh + satisfied customers nationwide with an annual run rate of Rs. 150 CR in the current financial year. As a homegrown fashion brand, Beyoung not only delivers fashion but also invites the Indian youth to explore the Real Bharat through the latest trends. Evolving into a people-centric brand, Beyoung offers products tailored to dynamic tastes for all.

We believe in empowering people to look and feel confident every day, and we take pride in the high quality of our apparel. Our team is always available to answer any questions, and we offer online support without ever asking for sensitive information.

Job Summary:

As a Copywriter, you will be responsible for creating engaging and persuasive content across various channels to support our marketing and branding efforts. You will work closely with the branding team (Brand Strategist and Social Media Manager) to develop copy that effectively communicates our brand message and resonates with our target audience.

Key Responsibilities:

• Write clear, concise, and compelling copy for branding collateral,video scripting including product descriptions, ad copies, blog posts, and social media captions.
• Tailor messaging to resonate with different target audiences and communication channels.
• Collaborate with designers and marketers to develop integrated campaigns with consistent brand voice and messaging.
• Conduct thorough research to understand consumer needs, market trends, and competitor strategies.
• Proofread and edit copy to ensure accuracy, grammar, and adherence to brand guidelines.
• Good with storytelling
• Great knowledge of all the segments in content writing, especially script and copywriting.
• Conduct research to understand target audience demographics, preferences, and behavior.
• Edit and proofread copy to ensure accuracy, clarity, and consistency.
• Adapt tone and style of writing to suit different channels and target audiences.
• Stay updated on industry trends and best practices in copywriting and marketing communication.
• Work closely with designers and other team members to ensure copy and design are aligned.
• Brainstorm and contribute ideas for creative campaigns and initiatives.
• Meet deadlines and manage multiple projects simultaneously.

Qualifications and Requirements:

• Bachelor's degree in English, communications, marketing, or a related field.
• Atleast 2+ years experience as a copywriter or in a similar role.
• Exceptional writing and editing skills with a keen eye for detail.
• Strong understanding of branding and marketing principles.
• Ability to work independently and collaboratively in a fast-paced environment.
• Creative thinking and problem-solving abilities.
• Proficiency in Microsoft Office and content management systems.
• Portfolio showcasing a range of copywriting samples across different mediums.
• Excellent time management and organizational skills.
• Knowledge of SEO best practices (preferred).

Beyoung Perks & Benefits:

• Extra 3rd Saturday off.
• Monthly Town Hall Meetings, rewards & appreciation programme.
• Canteen Facility
• Growing and friendly Culture

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.02 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift

Work Location: In person

Expected Start Date: 02/08/2025