Content Writer

About the Role

content writer

Key Responsibilities

•        Develop high-quality, original content tailored for B2B IT services audiences: blogs, website copy, case studies, whitepapers, ebooks, solution briefs, email campaigns, ad copy, video scripts, and social media.

complex IT services, cyber security, cloud, integration, AI, and digital transformation topics

marketing campaigns, industry trends, and SEO opportunities

•        Collaborate with Marketing, Sales, and Practice Leaders to align content themes with buyer journeys and solution priorities.

•        Optimize content for SEO (keywords, search intent, internal linking, on-page best practices).

credible, insight-rich thought leadership assets

•        Repurpose long-form content into engaging snippets, infographics, and social posts for multi-channel distribution.

voice, tone, and messaging

•        Monitor content performance (traffic, rankings, CTR, time on page, lead conversions) and refine content strategy based on insights.

•        Partner with design for visual storytelling and web/dev teams for CMS publishing.

•        Uphold editorial standards for accuracy, clarity, grammar, and compliance.

Requirements

B2B IT services, consulting, or enterprise technology

long-form thought leadership

research deeply, write for technical and executive audiences, and deliver on deadline

•        Demonstrated success in driving measurable growth through content marketing in technology or consulting domains.

•        Working knowledge of SEO principles and content optimization.

•        Proficiency with CMS (e.g., WordPress), Google Docs/Workspace.

•        Strong collaboration skills with SMEs and stakeholders, with openness to feedback.

•        Excellent command of English: grammar, clarity, and style.

Nice to Have

•        Experience with marketing automation platforms (Make.com/N8N) for content distribution and reporting.

•        Familiarity with analytics (GA4, GSC) and A/B testing.

•        Ability to brief designers for visual content creation.

AI writing tools responsibly

KPIs You’ll Influence

•        Organic traffic & keyword rankings

•        Engagement metrics (CTR, time on page, scroll depth)

•        Lead generation & Pipeline contribution from content

•        Content publishing velocity and timeliness