Content Writer

Content / Copy Writer

Marwadi Shares and Finance Limited.

Marwadi was established in 1992 at Rajkot, Gujarat. It is a well-diversified group into Financial Services, Education and Solar energy. Currently employing more than 2000 employees as a Group

MSFL is the financial services arm of the Marwadi Group and is having 800 plus employees across 104 location around Gujarat and neighboring states. There are also in excess of 1450 franchisees as a part of their network. Leveraging the network and their world class product and services they have a 4.1L customer base.

Job Purpose:

We at Marwadi Financial Services are looking for the creative and passionate writer who can write engaging, readable and grammatically correct content on the financial markets and economy. The key deliverable will be to ensure that the content is powerful, engaging, unique and relevant to create interest for consumers, generates views/shares, brings traffic to the relevant content piece and possibly convert them into a customer. A thorough

Knowledge on how major search engines operate will be necessary.

Requirements:

●Qualification: Fresh Graduates/Post Graduates in Journalism, Advertising, Communication English, Literature, Guajarati literature or related fields can also apply.

● Experience: Minimum 2- 4 years

● Location: Rajkot(HO)

Responsibilities:

1*.Content Development:* Write clear, concise, and engaging content for websites, blogs, landing pages, mobile apps and Print Media.

2. New Product Content Strategy: Develop product-specific content strategies for new launches—features, benefits, USPs, and investor-focused messaging.

3. Event Content Creation: Create scripts, invites, banners, promotional posts, and post-event summaries for investor meets, webinars, and launches.

4. SEO & Website Optimization: Research keywords and create optimized content to improve search visibility and user engagement.

5. Social Media Writing: Draft content for platforms like LinkedIn, Twitter, Facebook, and Instagram with brand-consistent voice and tone.

6. Email & Newsletter and Tax Massage Writing: Develop compelling subject lines and email body content for campaigns, newsletters, and drip email sequences.

7. Calendar Planning: create, and manage a monthly content calendar aligned with product launches, campaigns, events, and brand objectives, ensuring timely approvals and execution.

8. Research Insights: Conduct in-depth research on financial markets, competitor offerings, and investor behavior to inform content.

9. Performance Review: Track content performance through analytics and tweak content for better engagement and conversions.

10. Editing & Proofreading: Review and refine content to ensure clarity, grammar, and tone consistency.

11. Collaborate Across Teams: Work closely with product, marketing, compliance, and design teams to ensure content accuracy and visual appeal.

Skills:

• Strong writing, editing, and proofreading skills.
• Familiarity with financial terminology, stock markets, and investment products.
• Basic knowledge of SEO tools and CRM Tool
• Ability to work under deadlines and handle multiple tasks.
• Proficient knowledge of MS Excel, PowerPoint, Word software.
• Excellent written and verbal communication skills.
• Should be Accurate and responsible

Personality:

● Careful and diligent even meticulous with a good dose of common sense

● Efficient, effective and organized in both the physical and digital words

● Modestly confident and also personable, good humored and trustworthy

● Informal but 100% professional while respecting traditional courtesy and good manners.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance

Work Location: In person