Content Writer

Job Title: Experienced Content Writer (4–5 Years) Location: Mumbai Job Type: Full-Time Preferred Industry Experience: Healthcare, Wellness, or Dental care About Us: makeO healthcare - We are a fast-growing healthcare brand dedicated to making quality medical services and wellness solutions accessible to all. As part of our expansion, we are looking for a strategic and skilled content writer to join our digital team and help us craft compelling, trustworthy, and SEO-optimized content that drives organic growth and user trust.
Key Responsibilities:● Content Creation & Strategy ○ Write clear, engaging, and medically accurate content for websites, blogs, landing pages, and social platforms. ○ Develop content for organic traffic growth with a focus on topical authority and keyword intent. ○ Collaborate with SEO teams to develop content calendars aligned with organic growth goals. ● SEO & Content Optimization ○ Implement AI Overview-friendly content formats including FAQs, how-to guides, pros/cons, comparative content, and semantic structuring. ○ Optimize content for People Also Ask (PAA), featured snippets, and zero-click search results. ○ Regularly audit and update old content based on search intent shifts, SERP analysis, and Google's core updates. ● EEAT Compliance ○ Integrate first-hand experience, expert references, citations, and trust signals in all content. ○ Collaborate with medical reviewers or healthcare professionals to validate and enrich content. ○ Ensure author bios, credentials, and content fact-checking processes are in place. ● Content Research ○ Conduct in-depth research on health-related topics using credible sources such as PubMed, WHO, and peer-reviewed journals. ○ Monitor competitor and industry trends to identify content gaps and ranking opportunities. ● Content Governance ○ Maintain tone of voice, readability, and brand consistency across all content formats. ○ Follow content SOPs for reviews, legal compliance, and medical accuracy.Must-Have Skills:● 4–5 years of content writing experience, preferably in the healthcare, wellness, or pharma sector. ● Proven understanding of SEO writing, search intent, and AI-generated SERP behavior. ● Strong command over content structuring for AI Overview and rich result eligibility. ● Familiarity with EEAT principles and Google’s Search Quality Evaluator Guidelines (SQEG). ● Exceptional research, writing, and editing skills with a keen eye for detail. ● Hands-on experience with CMS (WordPress preferred), SEO tools (Surfer, Ahrefs, SEMrush, or Clearscope), and analytics platforms (GSC, GA4). ● Ability to write for multiple content formats: blogs, web copy, medical guides, landing pages, microcopy, etc. Good to Have: ● Understanding of Generative AI and how to optimize content to coexist with or outrank AI-generated answers. ● Basic knowledge of schema markup, structured data, and content-driven CRO. ● Familiarity with medical writing standardsWhy Join Us?● Be part of a mission-led brand transforming healthcare and wellness access. ● Opportunity to work with India’s leading dental care brand – makeO Toothsi. ● Work on cutting-edge SEO and AI-integrated content strategies. ● Collaborate with experts in SEO, performance marketing, and medical teams. ● Competitive salary + learning & development opportunities.

Job Type: Full-time

Pay: ₹300,000.00 - ₹450,000.00 per year

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Experience:

• Healthcare, Wellness, or Dental care: 4 years (Required)
• Content Writer: 4 years (Required)
• SEO writing, search intent, and AI-generated SERP behavior.: 1 year (Required)

Language:

• Fluent English (Required)

Work Location: In person