Job
Description
Role & responsibilities CONTENT WRITER KEY RESPONSIBILITIES 1. Long-form & Strategic Writing • Write and structure papers, case studies, PR reports, PORs (Post-Operation Reports), and internal documentation • Collaborate with leadership to build content for investor decks, pitch documents, and business strategy notes • Draft thought leadership content for senior management (LinkedIn articles, interviews, quotes) 2. ATL/BTL and Print Marketing • Create print ad content, radio scripts, brochure copy, flyers, auto-top ads, and hoardings • Work closely with the design team to ensure brand voice consistency in all ATL/BTL creatives • Draft content for POS displays, clinic standees, brand marketing, and retail collateral. 3. Digital & Social Content • Plan and write blog posts, landing pages, FAQs, and web/app microcopy • Create high-conversion content for Meta, Google, YouTube ads, and WhatsApp campaigns • Write scripted content for reels, shorts, and brand videos, in sync with current trends 4. SEO, Branding & Strategy • Use SEO tools to optimize long-form and evergreen content for ranking • Contribute to brand storytelling, tone-of-voice evolution, and content calendars • Maintain and evolve content libraries for clinics, partners, and sales support 5. Blog Writing • Research, plan, and write high-quality, SEO-optimised blogs on topics related to [your industrye.g., hearing health, wellness, audiology, etc.]. • Create informative and engaging long-form content (1,000–2,500 words) tailored for your target audiences. • Develop content strategies and blog calendars aligned with marketing and brand goals. • Regularly update existing blog content to ensure freshness, accuracy, and adherence to SEO best practices. • Collaborate with designers and digital teams to repurpose blogs for social media, emailers, and ad creatives. • Conduct competitor and keyword research to identify trending blog opportunities. • Ensure all blog content aligns with brand tone, clarity, and factual accuracy. JOB REQUIREMENTS • 1-5 years of experience in content writing, brand communication, or copywriting • Strong portfolio across print, digital, publishing, and presentation-oriented writing • Exceptional written English with an eye for tone, clarity, and emotional nuance • Deep understanding of brand positioning, ATL/BTL formats, and SEO • Ability to write for varied formats – from in-depth articles to one-liner copy • Proficiency in MS Office and Google Docs and familiarity with tools like Grammarly, ChatGPT, SEM rush, or WordPress • Ability to manage multiple stakeholders, creative briefs, and tight deadlines • Healthcare or wellness industry experience is a plus Bonus Skills • Knowledge of Figma, Canva, or AI-assisted content tools • Multilingual writing experience (Hindi/Telugu preferred) • Experience in publishing, technical writing, or regulatory documentation Preferred candidate profile
