Job
Description
As a Content Writer, you will create compelling, accurate, and SEO-optimized content tailored for a B2B industrial audience. You will collaborate with product managers, engineers, and the marketing team to develop a variety of content assets that educate, inform, and convert our target audience. Key Responsibilities: Write, edit, and proofread a range of content types, including blog posts, product descriptions, case studies, white papers, technical articles, brochures, and website copy. Translate complex technical information into clear, engaging content for business decision-makers. Conduct keyword research and implement SEO best practices to increase online visibility. Collaborate with internal teams to understand product features, customer pain points, and market trends. Ensure all content aligns with the brand voice, messaging, and editorial guidelines. Track content performance metrics and optimize based on analytics and feedback. Stay up to date with industry trends and competitor content strategies. Requirements: Bachelor’s degree in English, Marketing, Communications, Engineering, or a related field. 6 Months to 5+ years of experience writing B2B content, ideally in the industrial, manufacturing, or engineering sectors. Strong writing, editing, and research skills with a portfolio of relevant work. Familiarity with SEO tools (e.g., SEMrush, Ahrefs, or Google Analytics). Ability to understand and write about technical products and industrial applications. Experience using CMS platforms (e.g., WordPress, HubSpot) and content planning tools. Excellent time management and attention to detail. Preferred Qualifications: Experience with B2B lead generation content strategies. Knowledge of the industrial product landscape (e.g., machinery, components, automation, MRO products). Familiarity with LinkedIn content strategies and email marketing tools. Job Type: Full-time Pay: ₹15,000.00 - ₹30,000.00 per month Benefits: Flexible schedule Leave encashment Paid sick time Schedule: Day shift Fixed shift Morning shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person
