Content Writer (D2C/ Beauty/ Fashion/ Luxury)

Responsibilities: Own the content creation for all social media channels and creatives. Conduct thorough research on industry-related topics to ensure accurate and up-to-date information in content creation. Stay up-to-date with industry trends, best practices, and emerging technologies to continually improve content quality and effectiveness. Use storytelling techniques to create compelling narratives that resonate with our target audience. Optimise content for search engines (SEO) to drive organic traffic and improve search engine rankings. Good To Have: Prior 5 to 7 years of relevant experience in content writing, particularly for D2C Beauty, Fashion and Lifestyle brands. Strong written and verbal communication skills. Ability to research and understand complex topics. Experience in creating content for different mediums (blogs, social media, email, newsletters , videos etc.). Experience in using analytics tools to measure content performance and make data-driven improvements. Knowledge of SEO principles and ability to optimize content for search engines.,