Content Strategist - Senior II

GKM IT,

In this role, you'll shape the voice of our brand, contribute to campaigns that make an impact, and work closely with cross-functional teams to produce content that not only informs, but connects.

If you live for creative storytelling, have a sharp editorial sense, and thrive in a fast-paced, digital-first environment, we'd love to hear from you.

Requirements

• 7 to 10 years of experience in content strategy and performance planning
• Proven ability to translate brand positioning into actionable editorial frameworks that align with business objectives
• Expertise in planning long-form and short-form content calendars by mapping keyword intent and funnel stages (TOFU, MOFU, BOFU)
• Strong research skills for audience analysis, competitor benchmarking, and content audits using tools like Ahrefs, SEMrush, Google Analytics, and SurferSEO
• Experience in building tone and messaging guidelines for consistent brand voice across formats including blogs, websites, ad copy, scripts, and case studies.
• Skilled in developing content structures with clear hooks, narrative arcs, and CTAs focused on engagement and conversion
• Ability to guide writers and editors through structured review loops, feedback systems, and content templates
• Collaborative mindset to work with SEO, Design, and Social Media teams to ensure seamless content integration across channels
• Proficiency in monitoring and interpreting performance metrics such as bounce rate, time on page, and conversions to drive continuous optimization

Benefits

We don't just hire employeeswe invest in people. AtGKM IT, we've designed a benefits experience that's thoughtful, supportive, and actually useful. Here's what you can look forward to:

• Top-Tier Work Setup
• You'll be equipped with a premium MacBook and all the accessories you need. Great tools make great work.
• Flexible Schedules & Remote Support
• Life isn't 9-to-5. Enjoy flexible working hours, emergency work-from-home days, and utility support that makes remote life easier.
• Quarterly Performance Bonuses
• We don't believe in waiting a whole year to celebrate your success. Perform well, and you'll see it in your pay checkquarterly.
• Learning is Funded Here
• Conferences, courses, certificationsif it helps you grow, we've got your back. We even offer a dedicated educational allowance.
• Family-First Culture
• Your loved ones matter to us too. From birthday and anniversary vouchers (Amazon, BookMyShow) to maternity and paternity leaveswe're here for life outside work.
• Celebrations & Gifting, The GKM IT Way
• Onboarding hampers, festive goodies (Diwali, Holi, New Year), and company anniversary surprisesit's always celebration season here.
• Team Bonding Moments
• We love food, and we love people. Quarterly lunches, dinners, and fun company retreats help us stay connected beyond the screen.
• Healthcare That Has You Covered
• Enjoy comprehensive health insurance for you and your familybecause peace of mind shouldn't be optional.
• Extra Rewards for Extra Effort
• Weekend work doesn't go unnoticed, and great referrals don't go unrewarded. From incentives to bonusesyou'll feel appreciated.