Content Strategist

As a Content Strategist for our brand in the fragrance world, you will play a crucial role in defining and leading our brands voice. Your responsibilities will go beyond creating product descriptions and social media posts. You will be responsible for shaping a narrative ecosystem where scent intertwines with story, memory, and meaning. Your key responsibilities will include developing a cohesive and emotionally evocative content strategy that reflects our brands fragrance philosophy, storytelling arc, and sensory experiences. You will also be in charge of managing the editorial calendar, integrating product narratives, cultural moments, scent rituals, and seasonal themes. Additionally, you will create moodboards, campaign themes, and brand narratives that transcend basic ingredients, delving into worlds of mood, memory, and identity. In terms of cross-channel content strategy, you will define and synchronize content across various touchpoints such as the website, product pages, emails, social media, landing pages, and packaging copy. Your role will involve guiding the tone, structure, and rhythm of copy for a range of content, from launch campaigns to ambient storytelling. Collaboration with social, design, and performance teams will be essential to ensure creative consistency and excellence tailored to each platform. To excel in this role, you should ideally have 4-6 years of experience in content strategy, editorial, or brand storytelling, with a preference for those with backgrounds in fragrance, beauty, fashion, or luxury industries. A strong strategic mindset is crucial as you will be required to align editorial storytelling with brand objectives and customer journeys. Your passion for scent, storytelling, memory, aesthetics, and cultural anthropology will be an asset in this position.,