Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Content Strategist BLABLIBLU

4.0 - 8.0 years

0 Lacs

haryana

On-site

As a Content Strategist for our brand in the fragrance world, you will play a crucial role in defining and leading our brands voice. Your responsibilities will go beyond creating product descriptions and social media posts. You will be responsible for shaping a narrative ecosystem where scent intertwines with story, memory, and meaning. Your key responsibilities will include developing a cohesive and emotionally evocative content strategy that reflects our brands fragrance philosophy, storytelling arc, and sensory experiences. You will also be in charge of managing the editorial calendar, integrating product narratives, cultural moments, scent rituals, and seasonal themes. Additionally, you will create moodboards, campaign themes, and brand narratives that transcend basic ingredients, delving into worlds of mood, memory, and identity. In terms of cross-channel content strategy, you will define and synchronize content across various touchpoints such as the website, product pages, emails, social media, landing pages, and packaging copy. Your role will involve guiding the tone, structure, and rhythm of copy for a range of content, from launch campaigns to ambient storytelling. Collaboration with social, design, and performance teams will be essential to ensure creative consistency and excellence tailored to each platform. To excel in this role, you should ideally have 4-6 years of experience in content strategy, editorial, or brand storytelling, with a preference for those with backgrounds in fragrance, beauty, fashion, or luxury industries. A strong strategic mindset is crucial as you will be required to align editorial storytelling with brand objectives and customer journeys. Your passion for scent, storytelling, memory, aesthetics, and cultural anthropology will be an asset in this position.,

Posted 1 day ago

Apply

Brand Communication & Editorial Lead Tilfi

5.0 - 9.0 years

0 Lacs

delhi

On-site

As the Brand Communication & Editorial Lead at Tilfi, you will play a pivotal role in shaping the brand's voice, public image, and narrative direction. With over 5 years of experience in luxury, editorial, brand communications, PR, or cultural programming, you will lead all aspects of brand content creation, from written word and product storytelling to public relations, media presence, and cultural activations. As a core member of the brand's team, you will represent Tilfi at various events, collaborations, and public engagements to influence the brand's perception on a global scale. Your primary responsibilities will include: 1. Brand & Editorial Direction: - Refining Tilfi's brand voice across digital, print, and spatial platforms. - Developing and overseeing all editorial content, including collection narratives, essays, interviews, campaign copy, website, and advertising copy. - Managing and supervising in-house and freelance content writers to ensure consistency and depth in storytelling. 2. Brand Representation: - Attending key events, cultural initiatives, partner collaborations, and media opportunities on behalf of the brand. - Engaging in conversations and activities that enhance Tilfi's creative and cultural positioning. - Upholding and communicating the brand's values and perspective with elegance and clarity. 3. Public Relations & Media Strategy: - Creating press materials and brand stories for media outreach, feature placements, and founder profiles. - Cultivating relationships with editors, stylists, and media professionals to enhance the brand's press presence. - Collaborating with leadership and external PR partners to shape Tilfi's public narrative. 4. Cultural Activations & Brand Events: - Conceptualizing in-store experiences, brand activations, cultural collaborations, and installations. - Guiding messaging, visual storytelling, and communication for exhibitions and launches. - Ensuring alignment between product, space, and narrative for a cohesive brand experience. 5. Strategic & Cross-Functional Leadership: - Aligning communication strategies with broader creative and commercial objectives. - Collaborating with product, design, retail, and leadership teams to maintain brand consistency. - Upholding brand integrity and discretion across all channels and external-facing initiatives. The ideal candidate for this role possesses deep cultural literacy, editorial leadership experience, refined writing and editing skills, and the ability to represent the brand effectively at various forums and events. A strategic thinker with attention to detail and timelines, you will contribute to Tilfi's continued success by driving brand communication and storytelling initiatives.,

Posted 2 weeks ago

Apply

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.