Job Overview -
Content Marketer
You will work closely with product, design, sales, growth, and digital-marketing teams to drive awareness, lead generation, customer education, and brand positioning.
Role & responsibilities
Content Strategy & Planning
- Define and own a comprehensive content strategy aligned with business goals (lead generation, brand authority, thought leadership, customer education, SEO, retention).
- Build and maintain a content calendar mapping content to different buyer personas and stages of the customer journey (awareness evaluation decision post-purchase).
- Plan evergreen content, pillar pages, product-specific content, and repurposing strategies for long-term value.
Content Creation & Production
- Create high-quality content across formats: website copy, blog articles, whitepapers, case studies, product guides, email newsletters, social media posts, landing pages, ad copy, webinars/scripts, video scripts, etc.
- Translate complex technical/SaaS topics (cloud, AI, mobility, enterprise solutions) into clear, engaging narratives that speak to a non-technical or business audience.
Content Distribution & Promotion
- Decide appropriate channels for each piece (organic blog, SEO, social media, email, partners, newsletters, paid amplification) and plan promotion/repurposing accordingly.
- Collaborate with design, growth, digital-ads/paid-media, and product teams to build and distribute content.
- Manage content flows from ideation to publication to distribution.
SEO & Discoverability
- Perform keyword research, competitive content analysis, and SEO audits to ensure content ranks and aligns with search intent.
- Optimize on-page SEO, meta tags, internal linking, URL structure, content formats (long vs short form), and user experience for SEO goals.
Performance Monitoring & Analytics
- Define relevant KPIs (organic traffic, search rankings, leads generated, MQLs/SQLs, conversion rate, content engagement, bounce rate, time on page, downloads, etc.).
- Use analytics tools (web analytics, SEO tools, marketing automation, CRM, etc.) to track performance and derive actionable insights.
- Run A/B tests, iterate on content formats, headlines, CTAs, distribution timing, channel mix.
- Provide regular reporting (weekly / monthly / quarterly) to stakeholders show whats working, what needs improvement, and plan next steps.
Lead Generation & Funnel Support
- Support marketing campaigns, product launches, thought-leadership initiatives, and customer-education efforts with content assets.
- Create content for lead magnets (e.g. ebooks, whitepapers), email nurturing campaigns, onboarding flows, and customer success.
Brand & Messaging Consistency
- Maintain consistent brand voice, tone, and messaging across all content.
- Partner with product and design teams to ensure content and UX/design are aligned especially for SaaS product pages, documentation, user guides.
Cross-functional Collaboration & Ownership
- Work with cross-functional teams (product, sales, design, growth, support) to gather inputs, feedback, and align content to wider business objectives.
- Own content lifecycle end-to-end with minimal supervision from ideation to performance review.
Innovation & Continuous Improvement
- Keep updated on content marketing, SEO, SaaS marketing, and industry trends.
- Experiment with new content formats, distribution channels, multimedia (videos, webinars, podcasts), and measure effectiveness.
Skills & Experience -
Must-have
- 3–7 years of experience in content marketing / digital marketing / content strategy / copywriting — ideally in a B2B Tech / SaaS / Enterprise domain.
- Excellent written and verbal communication skills.
- Proven ability to simplify technical or complex topics into clear, engaging content.
- Solid understanding of SEO, keyword research, and analytics platforms (e.g. Google Analytics, search console, SEO tools, CMS, marketing automation).
- Strong organizational skills — ability to manage multiple content projects independently.
- Data-driven mindset: comfortable using analytics to measure success and iterate on content strategy.
Nice-to-have / Preferred -
- Experience in enterprise technology verticals: AI, cloud, mobility, enterprise SaaS.
- Hands-on experience with CMS (e.g. WordPress or equivalent), marketing automation platforms, email workflows.
- Experience in social media advertising, paid content distribution, or working with paid media teams for content promotion.
- Experience or interest in multimedia content: video scripts, webinars, podcasts, interactive content, etc.
- Familiarity with marketing funnels, buyer persona development, customer-journey mapping — especially relevant for SaaS or B2B long-sales-cycle products.
