About the Role: ANJ America is seeking a data-driven Sr.Performance Marketer / Paid Ads Specialist to lead and manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and other platforms. You will be responsible for optimizing ad spend, driving high-quality leads, and improving ROI across channels. Key Responsibilities: Paid Campaign Strategy & Execution Develop performance marketing strategies tailored to specific goals: lead generation, conversions, brand awareness, or app installs. Set up, manage, and optimize campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), LinkedIn Ads, and other relevant platforms. Audience Targeting & Segmentation Identify, create, and manage high-performing audience segments using custom audiences, lookalikes, behavioral and demographic data. Use pixel data and CRM integration to retarget users at different funnel stages. Ad Creative & Copy Collaboration Collaborate with content and design teams to produce compelling ad creatives (images, videos, and copy) based on user behavior, intent, and platform trends. Continuously A/B test ad formats, CTAs, messaging, and visuals to improve CTR and conversion rates. Conversion Tracking & Optimization Implement and maintain tracking pixels, event tracking, and goals in Meta Pixel, Google Analytics (GA4), and Google Tag Manager. Optimize landing pages and user flows to boost conversions through data insights and CRO techniques. Budget Management & ROI Reporting Manage daily/monthly ad spend across platforms, ensuring maximum efficiency. Report campaign performance using dashboards and analytics tools, with insights on CPA, ROAS, CTR, and funnel drop-offs. Platform Expertise & Continuous Learning Stay updated with the latest ad platform changes, privacy updates, bidding strategies, and automation features. Experiment with new ad formats, tools, and beta features offered by platforms. Cross-Functional Coordination Work with product, sales, and marketing teams to align messaging and ensure that campaign goals support broader business objectives. Requirements: 6+ years of experience in digital performance marketing. Proven track record managing large budgets and achieving ROI targets. Hands-on expertise in Meta Ads Manager, Google Ads, Google Analytics (GA4), and CRM tools. Strong analytical skills and experience using platforms like Data Studio or Tableau. Understanding of SEO, email funnels, and conversion optimization is a plus. Job Type: Full-time Pay: ₹30,000.00 - ₹54,690.28 per month Benefits: Flexible schedule Health insurance Paid time off Schedule: Day shift Supplemental Pay: Joining bonus Performance bonus Yearly bonus Work Location: In person
About the Role: We are looking for a Senior Backend Developer with deep expertise in Node.js and practical experience in the MERN stack (MongoDB, Express, React, Node.js) . This role focuses on designing, developing, and maintaining backend systems that are secure, scalable, and high-performing. You will play a key role in architecture planning, technical decision-making, and mentoring junior developers. As a Senior Node.js Backend Developer, you will play a lead role in designing and building a microservices ecosystem that powers mission-critical applications. Your expertise will shape the architecture, scalability, and reliability of our backend systems. Key Responsibilities: Design, develop, and maintain modular, scalable backend services using Node.js and Express.js Architect and implement microservices-based solutions where appropriate for scalability and maintainability Build and manage MongoDB schemas and perform complex aggregations and performance tuning Develop and document RESTful or GraphQL APIs , ensuring consistency and security Implement authentication and authorization (JWT, OAuth, Role-based Access) Integrate third-party services such as payment gateways, email systems, and external APIs Ensure performance, monitoring, and fault tolerance across backend services using tools like Docker , PM2 , New Relic , etc. Work with DevOps to define CI/CD pipelines and deploy containerized microservices (Docker/Kubernetes, AWS ECS, etc.) Collaborate with frontend teams (React) to ensure seamless integration Lead technical discussions, code reviews, and mentor junior developers Required Skills: Strong proficiency in Node.js and Express.js Solid experience with MongoDB: schema design, indexing, aggregation Deep understanding of asynchronous programming and JavaScript ES6+ Experience building RESTful or GraphQL APIs Familiarity with Git, Docker, and CI/CD pipelines Hands-on experience with middleware architecture, request handling, and API security Comfortable working with Agile methodologies and version control systems Job Type: Full-time Pay: ₹450,000.00 - ₹750,000.00 per year Benefits: Flexible schedule Health insurance Paid time off Location Type: In-person Schedule: Day shift Work Location: In person
Handle walk-ins and inbound leads Explain program value clearly Guide through enrollment and payment Collaborate with marketing and training teams Meet monthly sales targets 2+ yrs B2C/edtech experience ideal Empathetic and goal-driven approach Flexi working Sales incentives Performance bonus Referral bonus Women mentorship program Job/soft skill training