Job
Description
About Guidesly: Do you enjoy the Outdoors? Are you an enthusiast who wants to work in a place where you can follow your personal and professional passions? Guidesly is a well-funded startup building software for the Outdoor industry. Mobile apps, SaaS software, product services, and websites; we have a bit of everything. Sophisticated technology and a dream to change the world. If your passion is outdoors and you want to live your dream, then this is your job. Work with guides, build products, get honest feedback from enthusiasts to create the very best solutions in the marketplace. The outdoor recreation industry includes fishing, wildlife, boating, water sports, snow sports, hunting, ATV, hiking, and biking. We are starting with fishing vertical in the outdoor recreation industry. The Content Manager will help communicate our mission, product value, and the voice of our brand to the outdoor community through high-impact content driving traffic to our saas sites as well as marketplace. Position Title: Content Manager A Content Manager is responsible for executing a content strategy that supports brand awareness, user engagement, SEO, and lead generation. This role involves writing high-quality content, managing a team of writers, and collaborating cross-functionally with product, marketing, and design teams. The ideal candidate is both creative and analytical and has a passion for storytelling, content optimization, and leading content projects to success. Responsibilities: • Own and execute the content roadmap across blog, website, product, and campaign-related content • Manage and mentor a team of writers to produce high quality content driving traffic to sites. • Write and edit compelling, (AI) SEO-optimized content, including blogs, guides, product descriptions, emails, landing pages, and more • Collaborate with designers, product managers, and marketing leads to develop content that aligns with company objectives • Develop and maintain a content calendar that supports product launches, SEO goals, and marketing campaigns • Use tools such as Google Analytics, SEMrush, and Ahrefs to track performance and improve content effectiveness • Maintain consistency in brand tone, voice, and messaging across all channels • Research industry trends and user behavior to inform and inspire content themes • Ensure all content is original, error-free, and delivered on time Required skills and qualifications: • Bachelors or Masters degree in English, Journalism, Communications, Marketing, or related field • 5-10 years of content writing experience, with at least 3+ years managing a team or editorial process • Strong portfolio of published content, ideally in a tech, SaaS, or outdoor-related space • Proven experience in SEO writing and content strategy • Excellent written and verbal communication skills, with a sharp eye for detail and grammar • Experience using content management systems (e.g., WordPress), project management tools (e.g., Asana), and SEO tools (e.g., Ahrefs, SEMrush, Clearscope) • Ability to work in a fast-paced, remote-first team and manage multiple content streams simultaneously • Comfortable collaborating across time zones and departments Key Skills: SEO writing, content strategy, editorial management, WordPress, Google Analytics, SEMrush, storytelling, team leadership, content marketing, brand voice For now it's a remote role. In future it would be hybrid.
