Content & Digital Marketing Manager

we're redefining business education.

experiential undergraduate business program.

Role Overview

We are looking for a creative, organised, and data-driven Content & Digital Marketing Manager who can take full ownership of our brand storytelling, campaign execution, and content pipeline. This role combines deep content thinking with hands-on digital marketing execution; ideal for someone who loves crafting narratives AND driving measurable growth.

Key Responsibilities

Content Strategy & Creation

• Develop a monthly and quarterly content calendar aligned to business goals.
• Write high-quality content: social media posts, reels scripts, email newsletters, blog articles, landing pages, and campaign copy.
• Ensure brand consistency across all formats and platforms.
• Work with internal teams/facilitators to turn student stories and projects into compelling content.
• Manage photo/video shoots and coordinate with editors when required.

Digital Marketing & Growth

• Plan and execute digital campaigns across Instagram, Google, Meta.
• Optimize campaigns for reach, engagement, lead quality, and conversions.
• Manage website content updates, SEO principles, and basic analytics.
• Build top-funnel and middle-funnel nurturing flows (WhatsApp, email, CRM sequences).
• Track lead flow from ads ? landing pages ? CRM ? conversion.

Social Media Management

• Own the daily posting, engagement, responses, and insights for all social platforms.
• Monitor trends and create platform-relevant, high-performing, youth-centric content.
• Coordinate with design teams to ensure high visual standards.

Analytics & Reporting

• Track KPIs: CTRs, conversion rates, CAC, engagement rates, and ROI across campaigns.
• Prepare weekly and monthly performance reports.
• Use insights to refine the strategy continuously. 5. Coordination & Project Ownership
• Work closely with admissions, operations, facilitators, and leadership teams.
• Manage external vendors (designers, editors, ad agencies) when needed.
• Own end-to-end marketing of events, webinars, and student showcases.

Skills & Qualifications

Must-Have

• Strong writing skills (English), storytelling ability, and sense of narrative.
• Deep understanding of Instagram, Meta Ads, Google Ads, and analytics dashboards.
• Ability to manage content calendars and deadlines.
• Creative thinking + comfort with fast-paced execution.

Good-to-Have

• Basic design skills (Canva / Figma).
• Knowledge of automation tools (Zoho, Gallabox, Mailchimp, Zapier).
• Experience with student-centric brands, education, youth-oriented content.

Mindset

• Ownership-driven, takes initiative without waiting for instructions.
• Curious, experimental, agile.
• Comfortable with ambiguity and rapid iteration.
• Strong aesthetic sense and attention to detail.

Role Details

• Location:

  Pune

• Compensation:

  60,000 ?80,000/month (commensurate with experience)

reinvent how business is taught and experienced